A classic scenario of product upsell and cross-sell strategy that often goes unnoticed. Without pushing too hard, upselling and cross-selling create a two-way dialogue between the buyer and seller. This makes the interaction engaging and more personal.
However, in e-commerce, the absence of physical vendors who can assist and guide shoppers with upgrades and add-ons to increase average order value proves to be troublesome for store owners. So much so, that 74% of online retailers struggle to provide a dynamic, personalized shopping experience to their shoppers.
This raises several questions like:
Our article will provide tips in product upsell and cross-sell strategy that will increase your average order value (AOV), build customer loyalty, and boost revenue.
Since both upsell and cross-sell aim to increase the AOV of your store, they are often used interchangeably. However, there are subtle differences between them that set them apart.
When a vendor suggests upgrading to a superior product, usually in price, version or features, depending on the buyer's selection.
When a vendor suggests an add-on item that complements the products selected by the buyer.
To increase your AOV, upsell and cross-sell should be your ace in the sleeve. By implementing a cross-sell technique, you can increase revenue by up to 70%. Similarly, upsells drive up your sales by up to 35%.
To increase your sales, you should incorporate both of the strategies. Here is our guide to implementing the techniques and win-over your customers.
Customers don't often buy impulsively. They look around for the cheaper alternatives and seek out what they think will value their money. How can you ensure the profitability of your more expensive products? You shift their preferences towards two products by offering a third one. The Decoy Effect.
The Decoy Effect is used to upsell your pricier items by comparing their enhanced features with cheaper alternatives and asserting their dominance.
You can invest in setting up predictive analytics to predict your buyer's behaviour. You will be able to create personalized recommendations as per your customer's engagement history with your store.
The idea is to set up an algorithm that upsells and cross-sells certain products by analyzing the customer's browser and purchase history. The more data it will have, the more accurate the predictions will be.
First-time buyers often leave the store in despair when the product they came to purchase is out of stock.
This can be an opportune moment to execute your cross-sell strategy. You can offer similar products from your store as substitutes or alternatives to the original product. But the goal is to prevent them from leaving empty-handed.
The best way to offer an upsell is to provide buyers with a choice of upgrading their order. You give them a chance to update to a newer or higher version of the same product if they are willing to pay the extra premium.
Your objective here is to offer the best possible product for your customer and enable them to make a more significant purchase.
There's a 70% chance retargeted clients from abandoned carts will convert. The only question is, how do you bring them back.
Having an email strategy to target cart abandoners has several benefits - one of them being, offering products for upselling and cross-selling. Since these emails are focused on the customer, there is a high chance the customer will return to complete their order.
With an effective upsell and cross-sell strategy, you can rest assured that the buyer will return and increase your store's AOV.
Product upsell and cross-sell strategy can do wonders by increasing your average transaction size and sales. Even though our suggestions may sound extensive, they are proven to show results.
If you are looking to set up upsells and cross-sells on your new store and want a tool that can help you in the process, you should definitely consider Cartroids. Cartroids make it easy for you to create highly targeted upsells, cross-sells, and bundle offers, you know, will work.
]]>You are stressed - and we understand why - but like you, several other stores have traffic but no sales on Shopify.
We have created a list of 4 to-dos to increase your sales on your site significantly.
First of all, keep a check on what visitors are doing in your store. That way, you will understand how they are interacting with your site.
Use Google Analytics to keep track of visitors and conversions. You can even set up conversion goals and see how your customers are meeting them. Without knowing what your visitors are experiencing, your store will have traffic but no sales on Shopify.
We recommend setting up Hotjar as well. It records the activities of your store visitors and makes a heatmap. A fantastic tool that can show where users had the highest interaction and where they dropped off. As a basic package, you can start off free and collect data for up to 2000 page views a month!
With the two tools in place, you will see customer drop off points and issues preventing them from conversion.
High site load time for a site can be a big turn off point. Enough for new and old visitors to bounce before the site even loads. On average, you have 3 seconds to engage with a visitor and convert them. If your site takes 3 seconds or more to load, you would have probably already lost them.
You can test your site speed from GTMetrix, a free tool that analyzes your page speed performance. Images are the heaviest to load on a site; you can set up LazyLoad - a flexible script to speed up site performance by deferring the loading of below-the-fold images, backgrounds and frames.
You might have traffic but no sales on Shopify, and the primary reason can be that people do not trust your brand or the dropshipping store.
Your visitors could have interacted with your brand along their journey and might have felt that it is a scam. It can be either due to the branding you have or the type of ads you are running. And at times, it can be as simple as using too many colours.
There are a couple of ways to go around it.
If you have already worked on the steps above and are stuck in the loop of high traffic but no sales on Shopify, we recommend lead capturing.
To capture leads, you need to set up a pop-up on your store. One of the best pop-ups for your Shopify store is MTL, with which you can engage and capture leads with smart, gamified & quiz pop-ups.
Once you have captured them, you can begin nurturing them via emails. That way, your prospects will reconsider buying from your store. With time, they will start developing an affiliation with your brand, opting to return to your store more often.
You can even use emails to send holiday discount offers and product launch campaigns. Probably, the best way to convert the incoming traffic into brand-loyal customers.
There you have it, our 4 to-dos on dealing with the high traffic but no sales on Shopify. We hope you give them a shot and let us know how they worked out for you. If you do have suggestions, then please feel free to drop them in the comments section below.
]]>Do you know about 40% of the world's population has bought products online from eCommerce brands?
People are increasingly opting for online shopping; the expansion of eCommerce stores is occurring at a blinding pace. Competition is getting tough day by day. Brands are looking for a way to stand out from the rest - this is where branding comes into play.
What comes to your mind when you heard the word 'Branding'? The visual aspect? You picture a popular product made by the brand, or they think of the brand's logo. But in reality, the elements that build the brand are far more than just visuals.
Apart from the mental image the brand evokes, there are groups of ideas that you relate to the brand. These ideas can manifest in both practical and psychological ways.
From a practical point, people associate your brand with their personal experience that they had with your products/services. For instance, do your product or service work? How was their experience with your company? And much more.
However, psychologically, people will connect your brand with how your products make them feel. Do the use of your products will help them overcome their pain points?
Branding is an undeniable need for any eCommerce brand looking to succeed in the long-term.
Let's dive further to see what branding is and how it is useful for increasing eCommerce sales.
Branding is a process of creating a unique, durable, and a positive perception of your company in people's minds. It includes all from your logo, creatives, products, mission, vision, tone, and the consistent theme you follow throughout your marketing campaigns. A compelling branding helps you stand out from your competitors while building a loyal customer base.
Companies with consistent branding across all channels experience 23% more revenue.
That clearly indicates your customers expect the same tone over all your communication means, whether it's an email, social post, website, or any Touchpoint of your company. If you want to rebrand, make sure you change your logo, design, tone, and everything that is associated with your brand everywhere, both online and offline. This way, you will stay consistent and make it easy for your audience to recognize you.
Branding is powerful enough to unite everyone working on the project and gives the business a common goal and focus, beyond selling a product when done correctly.
However, strong branding is easy to relate to and draws more values that resonate well with your target audience. For an eCommerce business, a brand also acts as a safety net, protecting a company from having to compete on price.
In simple words, branding creates equity in your business, build a trustworthy relationship with your audience, and improves your company value.
Now that you know how important it is to have compelling branding in hand, let's dive into how to create an eCommerce brand.
To influence your audience effectively, it's essential to understand your audience, their needs, and their expectation. What type of tone they prefer - friendly or formal? What motivates and attracts them? What are they looking for?
Fun questioners, feedbacks, and a brand's beta version will help you get all the information that helps you better understand your audience.
It is something that your audience can relate, and a strong brand will expand its brand equity by having a steady set of attributes.
70% of the people more likely to purchase from a brand they can relate themselves to.
The brand persona is reflected from every touchpoint you have with your audience, including everything from your policies to the tone you use, from the color scheme to the creatives.
The brand visual assets are the front-facing, including everything from the look and feel of your website, the color palette you use, your ad designs, and your logo.
Visuals are the best way you can attract your visitors. Research has proven that having a memorable color combination will boost the chance of customers' recognition by 80%.
Although you have a little control over how your customer feels about your brand, you must do your best to make sure your customer feel special at every touchpoint.
What you can do simply personalize your product packaging and making your prospects feel special.
Your brand is much more than a series of images, colors, and a logo. It's an emotional connection that your buyers have with your business. You can express your emotions through your business's visuals, tone, and more. With a great branding strategy, your customers will trust your business and want to continue purchasing from it.
How do you create a brand for your eCommerce business? Share your branding experience with us in the comment section below!
]]>Yes, your employees are the core of your branding efforts.
Most companies think that communicating with their employees like bulletin boards, notes, and company newsletters is enough for creating a positive internal brand. Well, it's not enough.
Today I'll discuss internal branding in detail - what it is, how internal and external branding is interlinked, and much more.
Let's dig deep!
Internal branding is the process of educating your employees to deliver your brand values, products/services, and procedures properly.
According to Businessweek, internal branding is a continuous process in place by which you ensure your employees understand the 'who' and 'why' behind your business proposition.
The idea behind internal branding is to earn employees enthusiasm by creating an emotional connection with your company.
Employees who believe in what you believe is are more likely to increase productivity, communicate with enthusiasm with customers, and eventually become your brand ambassadors on social media.
When your entire staff is moving in the same direction, it will result in yielding desired outcomes, such as:
Build a trustworthy relationship - Your employees are the most trusted source of insight when it comes to your brand to outsiders.
About 84% of people prefer friends, family, colleagues recommendation over other forms of marketing.
One of the research showed Brand messages reached 61% more effectively when shared by employees as compared to sharing it via social channels.
With all the perks of internal branding, it is also quite challenging to make your employees feel connected to their work, company, mission, and vision of the brand.
Like every other relationship, internal brand adoption doesn't happen overnight. It takes both time and effort. Start with a strategy, list down how you can improve upon the challenges your company is facing internally.
Keep internal marketing goals in your mind - and transform employees into willing brand advocates.
Here are three ways you can boost employee engagement
Internal branding bridges the gap between the company and its employees. The more informed your employees are with your brand guidelines and overall goals, the better they will represent your brand.
On average, every employee spends 2.5 hours a day searching for information.
The best way you can approach a quality internal brand when you start engaging your employees. Ask for the feedback, be open to criticism, and get their input in defining and shaping your brand.
Using open discussion forums, focus groups, and Q/A sessions, you can provide your employees with a sense of ownership that will boost engagement.
Your brand identity is reflected from your logo, font, colors, tone, tagline, look, and feel. You can do the same for your internal brand and translate that meaning into the everyday roles of your employees.
While designing, it's vital to align your internal brand with external. That connectivity will help your employees understand how the two relate and ensures integrity efficiently.
For example, if your company's goal is different for its customers and different for your employees, that will create a sense of confusion with your company's purpose and direction.
So, it's essential to give your internal brand identity and align it with your external brand.
Final Thoughts:
When your employees believe in your brand and engage in your company leadership, they generally are going to be motivated about their work. Additionally, they are more loyal to your brand and are more likely to be influential marketers and sellers, spreading your brand message efficiently.
This is the reason that you must have internal marketing and strategy of your company in place. If employees are unaware of their company's goals, values, products/services, and objectives, there is a massive gap in effectiveness with customers and prospects.
]]>Landing page design is much more than just making your pages look pretty and easy to navigate. You need to master human Psychology - notice what makes visitors take action and what causes them to abandon your page.
To win your visitor, you must have a basic understanding of landing page psychology - if done correctly, results in winning conversion; if not, you might lose your prospect forever.
According to Unbounce, the average conversion rate on eCom business landing pages is 4.02%.
But you can increase that number to 8% or even 11%. You might be thinking, I am joking. Let's take a look at the WishPound conversion rate;
WishPound have increased their conversion rate by 14.6% by a single change of their CTA button color - from yellow to green.
The logic is here,
The problem of most marketers is they are too rational and logical. While planning to design a landing page, you rely on well-considered evaluations rather than emotions.
But, in reality, when visitors visit your page - they will connect themselves with your brand emotionally to make a purchase decision. Dozen of psychological factors influence their buying decision.
Today I will discuss the psychology hacks to sky-high the conversion of your landing page.
Let's dig deep!
Colors play a vital role in grabbing user attention. Each color holds separate emotional stress and psychological properties. Making use of colorful emotions will help you influence your visitors' decision-making.
The fact is we are 90% visual beings, and that is the reason why colors matter so much.
If you look at Kissmetrics color infographics, it clearly states BLUE as a favorite color of both genders. But that doesn't mean you paint everything blue. Although it's their favorite color still, test your colors and see what's working and what's not for your defined audience. Notice what color make them click and tailor your design accordingly.
While choosing colors for your landing page, keep contrast in mind. It's crucial to make one color stands apart from another on your landing page.
High contrast is more readable and helps you highlight valuable content on your landing page. But if you make everything bright and high contrast, it will hurt viewers' eyes.
This is the reason that most designers go for low contrast because it makes a landing page look beautiful. For making it more reading-friendly, you need to find the balance for optimal clarity.
Pro Tip: The right color-contrast ratio for your website - is less than 5:1
To grab visitors' attention and keep them engaged on your page, you need a compelling headline. While creating a compelling headline for your landing page - speak directly about the benefits of your product. Tell your visitors how your product/service fulfills their essential needs.
According to research, more than 90% of visitors who read headlines also read sales copy.
Here are thing you need to keep in mind while creating a landing page headling
About 96% of visitors landed on your landing page are not ready to buy.
That's a pretty huge number.
The key lies in understanding your visitors - see where they came from, which product or service they are interested in, and at what stage of the action cycle they're in. When you have all this data, only then can you push your customer for the conversion in the most effective way.
Here is a complete action cycle you visitors usually follow;
Look and decide at what level your visitor lies in and where they have come from.
Remember, not everyone has the same level, so make sure you see each visitor as a separate entity.
Knowing what your visitors need allows you to address where they are in the action cycle.
It's essential to have a compelling CTA - powerful enough to convince the visitor to click.
Keep CTA shout but convincing. Try to use powerful sentences like "Give Me Free Ebook", "Claim Your Free Trial", "Save My Seat", etc.
Here are some useful tips you must keep in mind while creating a CTA;
Start your CTA with words like Shop, Order, Claim, etc. for eCommerce stores.
Use words that stir emotions like, "Fill Your Adventure Diaries With Us."
Use a contrast color for your CTA button - this will help your CTA button to stand out.
Online shoppers are 80% more likely to read your content and buy from you if you present it with visuals and videos. This is because of the fact - human brain process visuals six times faster than text.
Images have the power to affect a person's mood and help you improve the unique ownership of the product. So, you need to choose them carefully if you want to give visitors a sense of your brand.
I would recommend, use real images instead of using stock images. As those are the images you own. With your own set of collections, you can better influence your customers.
Your landing page is a proven powerful weapon for lead generation and conversion rate optimization. For it to work, you need to understand the psychology of decision-making.
We have discussed a few basic psychology measures to take while creating a landing page that converts. If you think these measures will give you overnight success, its a misconception.
You need to go an extra mile, track your data, and do landing page A/B testing. A/B testing is the way to create multiple versions of your landing page to see which version has a better success rate.
Have you had success implementing any of these landing page psychology? Let me know in the comments below!
]]>One reason could be -
Many sales departments have exhausted the limit of people to sell their products and services. As a result, only 10% of marketers feel that their lead generation campaigns are effective.
The solution? Having a set of useful tips to boost your sales funnel through lead generation.
Let's start with the basics.
Lead generation is a way of attracting and getting your site visitors to give you their contact information - especially email.
Lead generation is vital for both marketing and sales teams, as it helps to:
1. Capture new leads.By definition, the process of lead generation involves both inbound and outbound tactics, but most eCom marketers find more profit with inbound strategies.
According to stats, outbound leads cost 39% more than inbound leads and aren't nearly as effective.
Leads are people. Anyone who needs your product or service is a lead. Every person on this planet is a potential lead. Now, it's your job to filter them on the bases of their interest. You might have millions of email addresses that you called as your leads but, unless they gave you their permission to email you, the leads are valueless.
So, must have complete knowledge about your lead - where they have come from? Where are they located? In which they are interested? And more importantly, are they allowing you to email them?
About 74% of brands use web forms for lead generation, with 49.7% stating their online forms are their highest converting lead generation tool.
If you have all this - trust me, you capturing highly qualified leads.
20 years back, the lead generation methods were pretty straightforward.
Marketers are focusing on:
1. TV commercialBut today, the phenomena of lead generation has changed drastically.
Today marketers' goal is to increase their visibility in front of their customers. Instead of hitting your customers with as many ads as possible.
It's the era of 2020, where customers are not only informed but also bombarded by thousands of brands on a daily bases trying to market.
And this indicates the pressure is on both ends: the average consumer's attention span has shrunk to 3-5 seconds, and they've all the control about what they should pay attention to.
So, you have to cut through all the noise in order to stand out among your competitors.
To improve your marketing, here are the best lead generation tips you must try today.
If you don't own a website, its time to create one today. A website will help you establish a robust online presence and is the best source of attracting organic traffic.
However, by providing valuable information to your web visitors through engaging content, and by giving your prospects a reason to come back. This way you can collect more targeted leads.
What's else you can do, personalize the experience of your visitors while ensuring that they're viewing information that's the most relevant to them. All dependent on their buyer's journey.
Great content is always shared, and this is the reason why high quality is so powerful. Try to create content that helps you stand out from the crowd.
If it convinces the reader to say "fabulous," they are more inclined to share it. And it automatically widens the reach of your content and helps you generate new leads.
The opt-in form is the place where you actually ask your visitor to enter their details. Not all your visitors will be willing to give you their details, some need value in return. Or you can about 75% of visitors want something valuable but relevant in exchange.
Opt-in forms are specially designed to collect quality leads. When you offer an attractive incentive, your visitors won't step back without entering their email addresses.
What should you offer? Well, the exact offer depends on your audience. See what they find useful as a free trial or a discount percent that you can offer.
For example, You have baby products, if you can't offer a discount, you can give a free guide on baby care for first-time parents.
A landing page is the best place to capture quality leads.
Try to build an eyecatching and userfriendly landing page, as the quality of your landing page will decide the success of the lead generation campaign.
Three things you should focus on:
1. Clear Message - It should contain a simple and clear message that grabs attention, promotes the value of the offer, and convince the leads to take action.
2. Stay Relevant - Try to eliminate all information that is not relevant to your offer. If you don't do so, it will distract your audience while lowering the chances of conversion.
3. Clear CTA - CTAs help you deliver the right message at the right time on your website. So it has to be clear, compelling, and well placed on your website.
Retargeting is the most effective way to attract new leads. In reality, it's impossible to capture all the leads who visited your website. The best you can do is target them through the products they already showed interest in during their first visit.
If you re-engage them again with a slightly different message or a special offer, you might see much better results.
I hope now, you have a much better understanding of - what is lead generation, Where do leads come from, as well as how to generate high quality leads in 2020.
Now, it's your turn to implement those strategies.
How do you capture leads?
Share your experience with us in the comments below.
]]>Upselling is the technique that retailers are relying on form ages, and there is no sign of the art of upselling going away soon.
Today, many businesses are looking for effective ways of making more money online. That can be done by getting more customers, convincing customers to buy more frequently, and by selling high-value products to your existing customers.
However, the most effective way to grow your revenue is by selling high-value products to your existing customer - Upselling.
As I discussed in the last blog - the probability of selling to someone new is under 20%, where the likelihood of selling to an existing customer is 70%.
Both up-sell and cross-sell help you boost your sales while providing value to your customers, but they are different.
Up-selling |
Cross-selling |
Conveniences your customers to purchase a more expensive version of the product |
Conveniences your customer to purchase related products |
Results in better profit margin |
Helps distinguish your brand from your competitors |
Increase the customer lifetime value |
Develops customer equity |
Improves customer satisfaction rate |
Improves customer loyalty and engagement |
Both the techniques effective but, I will focus on upselling instead of cross-selling.
Why?
Because according to researchers, upselling is 20 times better than cross-selling.
If you look at the statistics, it has clearly stated that visitors who are shown similar but more expensive product drives over 4% of the sales where only 0.2% of sales are driven from cross-selling.
Before you implement an upselling strategy, it's vital to understand why upselling works.
Upselling is effective enough to boost your sales graph by 4%, as it's a strick while the iron is hot.
If you look at the customer's journey, here are the steps they take before making a purchase decision;
After, all that they will decide to buy from you as that product helps them fix their particular pain point.
They added the product in their cart and about to checkout, all willing to make a transaction.
In simple words, they are in a buying mode.
This is a critical time as your customer might be open to buying an alternative product even as long as it offers more value than the initial product. If so, they will happily make a buying decision no matter if the cost is a bit higher than the initial product.
Therefore, it's fair to spend a bit more for an upgrade, and even your shoppers won't mind doing so.
Additionally, it's convenient, and people don't have to do an additional search with a single click they are ready to go.
These are the reasons why upselling works so well.
After looking at the perks of upselling, let's dive into the ways to maximize your store's revenue.
There are three ways you can promote your offer in your store - on your homepage, product page, and checkout.
It's the main page of your store, where most of the visitors arrive without definite aim. By displaying your special offers, promotions, and current deals on your homepage, will give your audience a reason to stay.
For example, If you visit the iPhone's homepage, you will find a good representation of upselling.
A product page holds detailed information about a particular product. Customers exploring the product page are more inclined towards your product. If you recommend relevant products along with your offer, it will help you fill your sales funnel with high-value products.
For example, if a shopper is checking out a perfume, you might showcase two-three other fragrances of the same brand on the product page. This way, the buyer can notice what else is available before they make a purchase.
If you want to boost the transaction value on your cart, offer supplement products that closely relate to the original products that shoppers already have in their cart.
The upsell offer on the checkout page attracts 3% more visitors to opt for the offer and boost revenue by 4% per user.
For example, at Nordstrom, you can add a free gift message, or upgrade to a gift box for just $5 extra during checkout.
Now that you have understood that upselling plays a vital role in marketing strategy. Its time to automate your upsell with your Shopify store.
There are hundreds of tools that serve the same purpose, but you deserve the best.
Cartroids is one of the most effective tools that help you create an upsell offer for any of your products. Imagine each of your best-selling products, having a complimentary product as an upsell!
With Cartroids analytics, you can see how many orders and revenue was generated through upsells offers.
Bundling is the most effective way to attract customers, especially with related items. But a perfect upsell offer must be appealing for your shopper both visually and in terms of price.
Cardroids is 3 IN 1 app that serves you with the option of upselling, cross-selling, and bundle offers. You can also reward your customers with discounts for each additional product added to their cart.
The best part is, it only charges you when you start generating revenue. No matter if it's after seven days, 14 days, or a month. Install for free!
Increase your AOV by using laser-focused upsell offers!
Upselling will help you yield loyal customers, thus bearing a significant impact on your revenue. I have explained three useful upselling techniques in the article. Now, it's up to you how you experience them in your favor.
Do you practice upselling on your site?
Which technique has been the most effective for your store?
Share in the comments below.
]]>But, not all upsells are the same. Your content, offer, time, and location have a significant impact on your upsell - if done correctly, you will enjoy a revenue fill life, but if you don't, you will get the opposite result.
Let's dive a little deeper into the world of upselling and see how to optimize that upsell, so your customers can't resist!
Just in case you need a refresher between upselling & cross-selling
Upselling is a technique of maximizing order value by getting customers to move to high-end products, usually the upgraded version of what they are already about to purchase.
For example, if you're selling tea leaves online, here's what you would do for upselling vs. cross-selling.
Upselling: Offer the option to upgrade to a larger bag (for a price worth upgrade)
Cross-selling: Offer a product that compliments tea leaves, such as an infuser
A thoughtful execution of upselling an led you to earn 35% of higher revenue. This additional revenue can place your business in a much better place for growth and will increase your ROI.
Three questions you must ask yourself before you create an upsell offer are;
Upsell offers only work when they are relevant to the original purchase. While upselling keep one thing in mind that it has to be a better version of what your customer is purchasing.
Sometimes the add on products don't benefit your customer. And we all know customers only buy a product that benefits them. What you can do is, look at how your customer is going to use that product, if you have any item that would compliment the product the best, go ahead and bring it up.
If your customers have mentioned their budget, then you must respect that and don't try to sell expensive products. Instead, you can offer them a more economical pack.
Your existing customers are the ones who already like and trust you. So, it’s way easier to convince such customers to buy high-value products as compared to the new customers - ones who never heard of your brand.
If you look at the graph provided by Groove, the left bar shows the probability of selling to a new prospect, whereas the right bar, you can see the likelihood of selling to an existing customer.
According to the marketing matrix - "The probability of selling to a new prospect is 5-20%. The probability of selling to an existing customer is 60-70%."
Upselling leverages the initial purchase of customer acquisition costs to accelerate SaaS time to profit with the help of both growth and churn.
According to the Chaotic Flow rule of thumb #8, you can speed up the time to profit when you upsell your customers. But, the only condition is that your cost purchase must be low and distinct from the new customer acquisition process.
Here are five techniques to keep in mind to do Upsell in a better way;
1. Encourage your customers for more purchase
2. Sell benefits, not the product
3. Don't get pushy, always entertain your customer with an option to skip the offer
4. Highlight the differences that will give your customer a better idea about the product
5. Show an attractive discount to boost your sales funnel
While creating an upsell offer, the three main hurdles most of the eCommerce marketers face - the offer product, pricing, and the best time to display that offer.
Let's start with an offer.
As discussed earlier, relevancy is the key to upsell success. This is the phase where you have to educate your customers about the features that are more beneficial for them. And remember your aim to increase your purchase value, not replacing you with your competitors. So, it would help if you gave your customers a valid reason to upgrade their purchase.
It can get tricky when it comes to pricing your offer. Your customer will look at the overall cost. So, it is advised to offer a discount. Ideally, it would be best if you offered a deal that they can’t refuse (i.e. it’s worth it to upgrade). Positioning your offer at least a 50% discount may be appealing, however, you do have to calculate your cost and net revenue when deciding on this offer.
Choosing the right time to upsell your offer is one of the most significant steps. If you try to upsell in the very early stage, it might damage your overall sales funnel. Imagine at the movie ticket counter a person asks you to buy the popcorn before you have purchased a ticket. The same is the case with upselling - most people abandoned their cart just because of early upselling.
So, you must wait until the original purchase is over, and your customer is ready for the improvements, only then pinch them with your upsell offer.
Let's take a look at how successful companies upsell their products;
You can call amazon a master of eCommerce, and according to Amazon, they generate about 35% of revenue through upselling.
When you browse a specific product on Amazon, you will notice an upsell offer is right there. As shown in the image, they provide you with a variety of options.
Dell is upselling when people are all ready to buy from you. It provides different options for extended premium phone support.
They have placed some restock options on their product pages to remind customers to buy extra razor blades, or moisturizer if they are running low.
When eCommerce stores are challenged to grow their revenue, one of the smartest ways is by upselling. With strategic upsells, you can not only boost your average order value but also build an active community of loyal customers.
The only secret to making an upsell offer successful is value.
What are your thoughts on upselling?
Share in the comments below.
Klaviyo has developed a system that analyzes disparate data points, often in real-time, on individual customers and prospects, to automate personalized communications. The solution is used by thousands of eCommerce companies to maximize the return on email campaigns.
As you all know, Mailchimp is out of the competition after they announced that they were dropping their native integration with Shopify in May 2019. That was the primary reason
Over 4,900 MailChimp customers have shifted to Klaviyo and grow their revenue by over 45% within their first six months of using Klaviyo.
1. Easy Automation:
You can personalize your emails on everything from customer lifetime value to brand loyalty, and messages can be triggered based on what customers are doing, like making a purchase or signing up in a campaign. You can also create feeds and rules for any situation, and predefined email marketing feeds are available, saving you time.
2. Super Integration Power:
Klaviyo has all the power to be integrated with an expensive list of technologies that you might be using for your eCommerce business. From Shopify and Magento to leading Facebook ads and personalized Facebook audiences, Klaviyo has a stack of integrations that won't disappoint.
3. Drag & Drop Flow Builder:
Are you looking to design your feeds and emails for marketing campaigns? Well, Klaviyo's drag & drop editor is a snap to use. Different brand fonts and colors can be applied to workflows. Plus, default templates or uploading your templates and designs are also an option.
4. Focused Reporting Around eCommerce Metrics:
With Klaviyo, you can spend less time creating reports and more time managing your business. Klaviyo puts the most crucial electronic marketing statistics in front of you, providing you with actionable information about which emails work best and which ones include the most engaged customers. Quickly determine which emails work and which don't work with open and click tracking, and which customers are most interested.
5. Klaviyo A Lead Capturing Resource:
You need an email list before you send an email. So, Klaviyo provides you with a powerful form generator that allows you to seamlessly add contextual, deployable, and integrated forms to your eCommerce website. These forms can be used for targeted segmentation so that the right person sees the right message at the right time.
6. Gender-Targeted Marketing
Klaviyo is here with the most advanced feature of gender prediction. It will help you target gender-specific products and content in a more relevant way than before. You can also utilize it to build segments, filter, and split your email automation accordingly.
Email marketing through Klaviyo is the simplest and more effective way to enter the world of automation. It has a clean, user-friendly interface, and building your first automation would be like a breeze.
The most popular email campaign that almost every eCommerce business relies on is nurture series, abandoned cart, and post-purchase. All three are very important and can't be ignored if you want to boost your sales funnel.
Let's start with the nurturing series;
The main focus of nurture emails is to educate and nurture your prospects.
Nurture emails are great tools to guide prospects through the sales process until they are ready and comfortable to make their first purchase.
Ideally, a sequence of five to six emails are sent in a nurture series.
It's the very first email that you must send right after you capture the lead. According to recent research, the average open rate for a welcome email is 82% as compared to other emails.
For example, Helloprint’s welcome email is an excellent example of making the brand human, warm, and welcoming through an introduction to the members of its support team.
They played a simple move to make their brand appear friendly from the beginning.
Pro Tip: Introduce your team to make your brand look more friendly and trustworthy.
People won't buy your products/services until or unless they know about them. So, the best way to engage your audience is through your product usage tips and tutorials.
For example, Airbnb does a standup job to empower their users to utilize their services by giving a step by step directions on how to book accommodations for their next adventure.
Pro Tip: Try to include testimonials at the bottom of the email for the product you are trying to push. Video testimonial is the king - as people trust people, most, so reviews and testimonials are very powerful.
People strive for value. The value doesn't end with your products/services. If you look at Email on Acid, they tend to share their coding guides, templates, and other freebies with their users.
Customer interaction is the key to a secure and trustworthy relationship. Try to connect your customers to one or more social media platforms. By keeping your customer restricted to a single platform (in this case emails), you are throwing money straight out of the window.
For example, if you look at Bed, Bath & Beyond asking their subscribers to join their social channels in a fun way.
Upselling/Cross-selling sales are exponentially more effective when based on customers' past behaviors. Simply, decide your offer on the bases of;
For example, STRAVA is educating its subscribers about the perks they can enjoy with the premium version.
Now that you have spent all your time and effort nurturing your new customer, it’s time to offer them something that they can’t reject. Incentives, discounts, or a loyalty program are great ways to keep your customers, your customers forever!
As a marketer, you need to invest in Klaviyo - an automated email service. One of the primary reasons is, Klaviyo’s email campaigns are backed with statistics and data. That gives you direct access to potential leads that can drive awareness, boost business growth, and increase sales.
What do you say?
Why are eCommerce Businesses making more money with Klaviyo?
Please share your valuable thoughts on this article in the comment section below.
]]>Just to make sure we’re on the same page, let me define cross-selling.
Cross-selling is a technique of selling additional products or services to an existing customer by suggesting an additional, related, or complimentary items to a customer. Or in other words, cross-selling helps you identify a product that satisfies the additional needs of your customer.
Finding a new customer is much more difficult than to sell something to an existing customer. In that case, cross-sell helps you to sell more to an existing customer. For example, a mobile phone case could be cross-sold to a customer who purchased a mobile phone. The most straightforward example of cross-selling, McDonald’s asks, “ Would you like Fries as well.”
Cross-selling has benefits for sellers and customers, as well. As an entrepreneur, when people purchase more products from you, they become loyal to your brand, the more likely they will buy more from you in the future. The following are the main benefits of cross-selling.
Cross-selling helps a customer to solve their problem. That builds a good relationship. Continuing with the previous example, if you sell a mobile phone to someone at a competitive rate and then cross-sell them the case, that means you have access to a product that can solve their problem for them.
This will help you build a loyal relationship with your customers as you are fulfilling all your customer’s needs in one place.
Cross-sell gives discounts that might look like it hurts your average product cost but if you look closely, you might not have that sale in the first place without cross-sell. So instead of losing sales, you make less on that product but still increase overall profitability.
A research conducted by Bain’s identified profitable shoppers for cross-selling and concluded that, on average, cross-selling the new product would improve individual customer spend and profitability significantly.
If you talk about sellers, it might seem as they are in a complete loss but in reality, it allows them to sell more.
More sale = More revenue
Additionally, It ties their customers to the products, and make them buy again.
It is also advantageous for customers since they can buy required supplementary products in one place, which saves their time.
Keep this process cycle in your mind while creating an effective upsell offer.
All marketing Techniques has some restrictions and a proper way to reach that success. Cross-selling also has some appropriate methods through which you can make it useful. I can tell you some of these techniques, by using these you can make cross-sell effectively.
Offering too many products at the same time can confuse your customers, and you can lose their attention. Offer only a few items that provide a clear benefit to the customer.
Showing value to your customers is also sufficient. That builds a strong relationship between you and your customers.
Irrelevant items distract your customers and create useless informational noise. At that point, your customers may leave you. For example, If someone is purchasing a gaming mouse from your store, and you are offering Coffee cup as cross-sell. The Coffee cup is totally irrelevant.
Make sure that the offered items are related to the original products or create additional value with it. This will increase the interest of customers. Let me continue my previous example. You can offer a mousepad as a cross-sell with a gaming mouse
However, relevancy in your post-purchase offers actually allows your customers to get the most out of your products.
Create structured possibilities for shoppers to win perks based on their purchasing patterns. Customers who buy more should get rewarded with more.
For example, if your customer buys three or more than three products or services. They should get 30% - 40 % off. That makes your customers stay with you.
Bundling products is a common technique to convince your customers to purchase the whole set of complementary products. With price breaks, this technique works amazing and also allows you to sell even stuck items, which would possibly be never bought in other circumstances.
Conclusion:
Don’t miss out on the opportunity to cross-sell your current customer. It can be one of the easiest ways to increase revenue and grow your business. While there’s no one-size-fits-all strategy for doing this, the above guidelines should help get you thinking about how you can start building campaigns for your current clients.
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The personality of your brand reflected in everything you unfold to the big world, as well as your internal communications. That is not just visually with color palettes, imagery, and design. It’s also linguistically.
Just as a person’s personality is reflected in their tone of voice and dialogue, the same can be said for the written language brand practices and the subsequent impression it creates. Think of a friendly person, their tone of voice is likely to be pleasant, warm, and caring. In contrast, someone who is more of a daredevil of the show may come across more confident and slightly aggressive.
Brands work in exactly the same way. That’s not to say there’s anything wrong with either of those mentioned; as we’ll touch on later your brand values will naturally influence your tone.
However, speaking to your audience the wrong way for sure make you feel like a sting - your target audience rejects your blog posts, social media pages, or even your products/ services.
Readers always want to make an emotional connection with the brands they follow. They look for the content that speaks to them - not at them. As a marketer, you must know your target audience and how to make that content click. But the task, as ever, is a bit harder than it seems.
Let’s take a closer look at what’s a brand voice, why it’s important and how to create a brand personality.
Brand voice refers to the emotions and personality infused into the company’s communications.
It includes everything from the words and language you use, to the personality and images your marketing assets aim to invoke. It plays an essential role in making sure your message cuts through the noise and makes a lasting impression on potential customers.
The most enduring companies have a strong personality and a clear sense of purpose. As a brand, your message is delivered consistently everywhere with an established brand voice.
Developing brand recognition with your audience requires consistency and repetition. If your personality or messaging appears to change frequently, it’s harder for audiences to know exactly what you’re all about. As a result, your efforts are likely to fall flat and lose out to a better-branded option.
In addition to the brand voice, it is also important to understand brand tone.
Brand Voice |
Brand Tone |
This describes your company’s personality. |
The emotional inflection applied to your voice. |
It is consistent and unchanging |
It adjusts to what’s suitable for a particular piece or message. |
While your voice remains consistent, the tone may change according to the context of your messaging. For example, a social media post about a fun sale would have a more light-hearted tone than one breaking news about a company crisis.
If you don’t know what brand personality is, it’s time to learn. In simple terms, customers naturally ascribe human characteristics to brands they follow. For instant Dove, the cosmetic company has a warm and feminine personality. Whereas Red Bull the energy drink company has a young, brash and slightly irreverent brand personality.
Most brand personalities can fit into five broad categories. Each category has its own personality traits and strengths:
Sophistication - Charming, high-class and refined. It usually takes time to exude sophistication as a brand, but once they get there, these brands are poised, polished, and make their customers feel classy and elegant. Brands like Armani.
When trying to figure out where your brand fits into all of this, you basically have to ask yourself: Who would my shoppers love to hang out with?
From here on out, you should be visualizing your brand as a human being. How does it look? What should it sound like when it speaks? These characteristics, fuel the emotional and associative qualities of your brand that your customers will connect with.
And, answering these questions will also help inform the type of branding you choose to do later on.
There may be some human characteristics already inherent to your brand, whether they come out through the silly holiday memes you post all over Facebook, or the serious-but-informative newsletter you send out to followers once a month.
However, your brand’s pre-existing traits should contribute to the same emotional message rather than contradict one another. And remember, brand personalities are only effective if they resonate with your target audience.
You should already know who your target audience is, what their pain points are, and how they communicate. With all of this in mind, it’s time to follow all the steps that answer your query about how to create a brand personality.
As important as it is for your brand personality to reflect your brand message, you also want to stand out next to your competitors. The secret here is to take a different path and focus on sincerity. After all, it’s a good way to uniquely position yourself in the market and differentiate your brand from others.
Describe your brand in one word - then do it again, again and again. Fill up a page with the adjectives that best picture your brand image. Now pick the three descriptions that best fits with who your brand is.
A SWOT analysis will help you better understand your brand. Considering the characteristics of the brand will help you find the features you want to define in the brand. Defining your brand’s features is very importing if you’re struggling with how to create a brand personality. SWOT stands for:
Yes, you read that correctly. Now that you’ve discovered which features define your brand, the best way to determine your brand voice is to speak with it! Ask your brand a question; how would it answer you? Is it:
The list of possibilities is long but worth exploring. Once you figure out what your brand voice is, you’ll be using the linguistic style in everything you do, from the content you create in the way you answer your customers’ FAQs. Your brand voice is one of the key ways you’ll be transmitting your entire brand message to your audience, so take the time to get it right!
For details read - How 3 Things Will Change The Way You Approach Creating The Perfect Brand Strategy
Once you have understood what your unique brand personality is, commit to it.
The way your brand behaves should be in line with the traits that define it – if you’re funny, spread humor across your campaigns; if you’re polished and elite, don’t make practical jokes your thing.
Of course, if something isn’t resonating with your audience, then don’t worry about tweaking your personality to be more in line with what they want.
Developing a unique and consistent brand personality is a must for any company that wants to make the most of its existing customer base while also attracting new customers. If you take the time to really consider what you want to say to your customers – and what they want to hear from you – you can create the kind of brand personality that turns prospective customers into paying ones.
By the end of this article hope you got your answer about how to create a brand personality. Share your thoughts with us in the comment section below.
Have a good day!
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The holiday season is creeping up quickly, and it’ll be here before you know it. Are your online presence and your business ready for the boost in traffic and revenue?
For online retailers, the holiday season is the most profitable time of the year. If you haven’t started yet, then it’s the right time to optimize your site to not only improve the shopping experience but make sure that holiday shoppers keep coming back to you all year round.
If we look at last year’s stats - Holiday sales were responsible for $126 billion for digital businesses, and One Trillion Dollars for retail and digital sales. That is a BIG number.
However, among all the holiday Cyber Monday was leading with a big hit of about 73% sales.
Today I am going to share 3 quick holiday eCommerce tips with you guys to ensure your sales reflect your strategy.
Let’s get started.
According to Adobe Digital insight about how customers browse and spend their money. Smartphones accounted for 60% of visits to online retail sites, with 40% of the total sales. It is predicted that the number will be double this year.
Below are described 3 incredible ways to get your site ready for mobile shoppers.
1. Optimize Your Mobile Site Speed
A slow site is going to drive visitors away. As a matter of fact, if your site takes more than 10 seconds to load, you will lose 50% of your site visitors right away.
So, how you can measure your mobile site speed? Well, it’s simple with the help of Google’s Test My Site tool, you can check your mobile site speed.
If your mobile site’s speed is too slow, you can enhance it by:2.Enhance Your Checkout Method
For eCommerce sites, one way to optimize your mobile site is to fix the checkout process. You can make it easier for your shoppers to check out and pay by:
3.Make it Easier for Visitors to Use Your Mobile Site
You can increase your mobile site’s usability in several ways. For example, designing your mobile site to allow for plenty of space for users to tap so they don’t make the wrong selections can go a long way towards decreasing frustration for mobile users.
Being active on social media during the holiday season is one of the most cost-effective online marketing strategies as it offers a unique opportunity to build brand awareness and increase your visibility without directly having to pay for it.
This holiday eCommerce shopping season, you must post holiday-themed images, contests, gift guides, and anything else that might help you to drive sales and engage customers.
Here are 2 incredible methods to get the most out of your social media reach:
The holidays are a stressful time for a lot of brands, so just don’t forget to take the time to engage with your followers as people and not just consumers.
Engaging with followers in this way gives them the chance to see the personable side of your brand and goes a long way toward building customer loyalty that turns into advocacy.
For your part, you can learn quite a lot about your customers when you actively engage with them outside of sales transactions and listen to what they have to say about themselves and their own lives.
For this, you can incorporate poll questions like - Do you want a gaming gift for yourself, or do you have all of your shopping done? Or anything that your audience can relate with themselves.
Here’s a lot that goes into the entire holiday shopping season that can be turned into a hashtag:
If you’re sharing some unique products, make sure to hashtag those too!
Holiday Shoppers only buy from the brands recognize or know - that is the main reason why launching an advertising campaign before the main event is so important. If you want people to purchase from you, they must be well aware of your brand.
The question is, how you can achieve this. Well, there are numerous ways to get recognized by your niche - one most effective one is to build brand awareness by creating an advertising campaign. Advertising, in simple words, is the way of spreading the word about your business. So, you must concentrate on promoting at least one single product, that can be a special holiday deal or your brand as a whole.
The best way to spread the word during the holiday season is by advertising on digital media. With this mix of media, you’ll reach more eyes in a shorter amount of time.
Running a holiday campaign can be stressful for any brand. With decent preparation, you’ll be able to reduce that stress and make the most out of the upcoming holiday season.
Start by optimizing your mobile website conversions and analyzing last year’s data for historical spikes in traffic and sales. Then when you set up your campaign, be sure to optimize your ad copy, creatives, and audiences to lower your ad costs. Also, consider introducing new types of content to your paid ads strategy.
Once your campaign is up and running, monitor ad performance, and scale your winning campaigns.
Have a happy Holiday season!
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The 2019 holiday season is fast approaching and businesses have already released their Black Friday and Cyber Monday sales as part of their holiday season strategies, and for good reason too.
Considering the opportunities and the potential revenue available during the holiday season, it should come as no surprise that a great amount of effort has been coordinated for every stage of a campaign.
Last year, holiday shoppers hit a record in spending, crossing the 1 trillion dollar mark during the holiday season for the first time, this includes both retail and online shopping. Digital sales, in particular, hit a record of $123.6 billion, up 32.6% compared to the previous year.
Ideally, businesses should have their holiday campaign ready at least 3-5 months in advance. The importance of being prepared for the holiday season can add a lot of pressure for online businesses, especially since most eCommerce businesses retain 40% of their revenue for the holiday season during Cyber week.
However, close to 40% of shoppers begin their holiday shopping well before, as early as Halloween. If you haven't started yet, you're not at a complete loss, you will need to focus on the avenues that will bring you the most reward, requiring you to focus on data from your consumer behavior, best selling products, and the offer you are providing.
When it comes to your Black Friday & Cyber Monday campaigns, there are a few areas you will need to focus on in particular to optimize your revenue. In this blog, we will outline the specific areas to focus on, not only for the Holiday season, but for on-going revenue optimization throughout the year.
To start, you need to ensure the foundation of your campaigns are secure. Without these essential check-list items optimized, your efforts towards your campaign will be severally impacted.
When it's festive all round, your main site must be ready for the BIG DAYS, especially when your potential audience is diverted through re-targeting strategies. The secret lies in a festive feel - it helps the psychology of your visitors to take action.
You can find hundreds of Black Friday templates in the market. But, getting the most suitable is the crucial part. To attract more traffic to your store, you must take care of well-responsive themes and icons.
Your theme is only one crucial aspect of your conversion goal when it comes to your site. Here's a checklist that you will need to implement for your website, not only for the holiday rush but as a best practice all year-round.
It should be evident by now that your site-speed directly impacts your sales. Not only do you lose customers to slow load times, but you also get penalized by platforms such as Adwords if your experience is not optimal, making ads cost more. If your page load time takes longer than 5 seconds, you lose 60% of traffic right off the bat. A case-study for the Walmart website showed an increase in sales of 2% for every second they decreased their page load time.
Not only are shoppers buying more online, but they are buying more online using their mobile. Mobile shopping during the holiday season increased by approximately 32.2% in 2018, compared to the year before. But there's a catch, which eCommerce businesses should pay close attention to. You have LESS time to convert a mobile shopper compared to a desktop shopper. Mobile shoppers spend approximately 163 on a site compared to 239 seconds for desktop users.
Now that you have the essentials, such as site-speed and checkout experience in mind, you can work your way to finalizing your Black Friday and Cyber Monday offers.
You will need to determine which deals or discounts you need to run on which products. To do so, ask yourself the following questions:
On which products you can offers discounts
Are there products you can bundle - If you're are selling a jacket, do you have something that can perfectly go with that. You can offer a warm cap, gloves, pants or anything relatable. Offers can also come in forms of add-on or up-sells.
How much discount percentage help you earn a profit - let's suppose you are selling jackets, and your purchasing cost is $50, and your listed price is $60 then if you offer a 30% discount, indicating you are selling that jacket for $42. You are in an evident loss.
Additionally, here is what convinced holiday shoppers to make a purchase:
Try offers that involve free shipping, sale promos, and free gifts. For example, the family-owned Holabird Sports has promoted a wide selection of limited-time offers during its Black Friday sales
You can also incorporate a countdown timer in your holiday offers will create a sense of urgency.
Are you getting stuck with low conversion rates and a weak ROI ratio? Well, it’s the right time to make a smart move with email marketing. So, things that make your emails get opened can be hyper-targeting of personalization, segmentation-triggered automation, helpful reminders, automating customer service, and coupons. For detailed insight about email marketing read - (Aligning Your entire online presence with your brand (EMAILS EDITION) - blog link)
Be it black Friday deals or Cyber Monday sales, you can implement referral programs in your marketing list. In many black Friday marketing strategies, many marketers believe to include referral points as deals and discounts. Not only that, many include gift cards as a digital gifting medium from their eCommerce platform.
So, plan your shopping strategy wisely!
During your BFCM sale, it is recommended to track and measure your black Friday marketing strategy continually. It will reveal things that, in return, help you analyze where you are, the mistakes you've made, and the successes you've made. In simple words, the lessons you'll learn will help you improve in the future.
One of the easiest ways to analyze and track your store metrics is by integrating Insightful into your store back-end. Insightful helps you quickly understand your customers by providing detailed data and heat-map of their shopping journey on your store. By looking at the real-time data, you can find the hottest opportunities to grow sales and optimize conversion rates from all stages of your funnel.
Apart from insight, you can also utilize eCommerce analytics to build and grow your traffic, conversion, and customer retention, so that you will have a better crafted Black Friday and Cyber Monday.
Consumers' online spending looks strong for 2019's Black Friday and Cyber Monday. As the world is ready to shop online, your eCommerce store must start planning as early as now to anticipate the sudden influx of holiday shoppers looking for the best Black Friday and Cyber Monday deals.
Black Friday marketing strategies we discussed today covered almost everything you need to get you set, engage with your holiday shoppers, build incredible momentum, and start your BFCM selling successfully!
]]>However, the whole idea of using content to market your brand depends on your location, your exposure and the audience you’re targeting.
No doubt, strong content allows you to show your customers who your business is and what your brand represents. Aligning your online presence isn’t just whether your audience recognizes your brand, but it’s how well they understand the qualities that make your brand unique. In addition, content marketing for brands helps drive more traffic, boost lead growth, and improves conversion rate.
But, that all can be achieved through proper planning and strategizing. There is a wide range of challenges that content creators face - some are specific to content creation while others might appear tangential, but are still relevant as they can greatly influence the performance of the content.
However, the concept of your brand with a content strategy is like a jigsaw puzzle. Hundreds of pieces but where do you place them all to ensure maximum ROI from your content.
Let’s explore 5 simple content marketing strategy steps that have all the power to align your entire online presence with your brand all while solving this jigsaw puzzle.
What type of content is most suitable for what kind of work? What channels should you use in order to get the most out of your efforts?
Generally, content marketing includes three types of content:
The distribution of the content, however, depends on the planned strategy which also depends on the audience and the channels they use in order to get informed.
So, the basic steps every content creator should follow:
Strategies that come from a decent understanding of content marketing without well-defined goals, is just a NOISE - a noise that neither you nor your audience will be satisfied with.
However, clear goals in mind will help you start planning out the type of content you need to create.
You can achieve this by digging deeper into your brand values as well as by understanding your audience and adopting a brand tone.
A brand tone encompasses everything from the words you use, to the personality and image your marketing assets aim to invoke. It plays a vital role in making sure your message cuts through the noise and makes a lasting impression on potential customers.
Simply, start by getting clear on your overall digital presence goals and then decide how you want your content marketing strategy to serve those goals. The more specific your digital marketing goals are, the better you will be able to tailor content to meet those goals.
For instance, let’s say your marketing goal is to capture and convert leads through online platforms. Then your strategy must incorporate content (could be a social post, story, or a blog) that moves people towards your landing page or another part of your marketing funnel. As shown in the image - Messenger Marketing by Danajo & Co. The moment a person clicks on it it will redirect him/her to this blog - the same you can do with catch ebook titles or any asset that your brand’s own. On click, it will take your audience to that particular landing page.
How often you should post? What time is best to reach your target audience
Whether you are a new business or an established one, always remember it’s not people who love fresh content, Google does too. Blogs, social posts, pins or etc. that are updated on a regular basis see a constant uptick in the number of followers.
But, when it comes to putting a number on it, consider the following questions:
Simply, stick to whatever schedule you choose. Trust me, there is no harm in starting small (one post per week) only if you ensure the quality of your content for your followers. Have a proper plan to drive engagement across channels with it.
However, while deciding where to post what content, also inspect what type of content performs best for what platform (like you can’t post simple content on Pinterest as you do on twitter. For Pinterest you need design, variation and alot more). Plus, you need to figure out the best time to post on each platform. The simplest trick to find the right posting time - collect data from your followers (like their active hours and days) and schedule accordingly to achieve the most reach.
There are so many editorial calendar tools that can help you simplify this process. Like Google Drive, trello, CoShedule, etc.
There are infinite perks of writing a quality blog, so if you don’t already have one, it is highly recommended that you should create one as soon as possible. It will give you brand a voice in the market and can be a valuable tool for building your brand online presence or in other words brand awareness.
Here are a few tips that can help you build your online brand presence through blogs:
People are always in search of something new but interesting. If you post the same piece of content as your competitors are posting that won’t make you stand out.
For potential customers to consider you as a brand, you need to come up with one of a kind content.
We all know it’s quite difficult to come up with an innovative brand new topics all the time, but the time and effort it takes are worth the results.
One of the pro tips is to pick one topic that has been written, break it down into different components and then discuss each component in detail. Adopting a unique tone and highlighting new angles of the topic will help you establish your brand as innovative and reliable. But in case if you fail to achieve these two, you actually fail to achieve the content marketing goals you have set earlier in the first step.
Before, choosing a topic you need to look at the interest of your audience- like the topics they are more interested in and what to be discussed in the future. This could be the question people frequently asking you, for example, if particularly talking about ecommerce business people might be looking for the ultimate checklist for this holiday season… or it could be anything related to your business.
This will give you a golden chance to showcase your authority and grip on a topic you already know your audience wants to learn about.
Here you must act like a detective, see what kind of blogs your competitors are posting, what topics are doing well for them.
Never copy, do a bit of research and rework on those topics - take out the general ideas that are helping your competitors connect with their customers.
Social platforms like Facebook, Instagram, and Pinterest are a great way to promote your brand’s content and reach a huge audience.
They allow your targeted audience to respond positively to your brand. Social media platforms are great for content marketing for brands as the information you share with your audience is also available for their friends.
Isn’t that sound amazing?
Well, it’s also a practical tool because it allows the user to share their opinions in the comment section (that could be in favor or might come up as a conflict), which you can respond to in order to form a strong relationship with your potential customers.
Tip: You can also run ads on social platforms to showcase your products or services. Ads could be static images or in the form or a short video to grab attention. Always focus on targeting the right customer at the right time.
The last step of your content marketing strategy is measuring the results of all the efforts you made so far.
Analyzing the results of a different content marketing strategy will allow you to understand which techniques work and which don’t - this will in return help you improve your overall content marketing strategy.
Google Analytics is one of the finest platforms that help you understand data on how your content is doing online. You can clearly notice which piece of content is bringing most of the traffic and through which channel. You can see a complete roadmap of where your customers are entering on your site, the time they spend, and even where they have clicked.
By utilizing this information you can now determine which type of content is the most valuable to your goals and take a data-driven method to select new topics.
Wrapping Up:
Content marketing is not about stuffing your brand with content, content, and content.
Always focus on QUALITY over quantity. This will benefit your brand in the long term. Never post something on your site or social platform just to make a noise - this will have a negative impact on your brand and might damage your brand’s reputation.
That is why your goals are important. If they are concrete, they will help you define your content.
And just because your marketing strategy is going digital, doesn’t mean there is no longer a need for content. In fact, developing and expanding your content is an ongoing cycle.
Share your thoughts with us in the comment section below.
]]>To bring your brand under the spotlight, you must focus on your brand strategy. A visitor browses your website, read reviews, make a purchase, and connect with you on social platforms like Facebook, Instagram, Twitter, etc. Each interaction shapes their brand experience.
Remember: BRAND is the idea or promise made to the users to distinguish the products or services from their competition. Your brand strategy is your company’s personality.
Your brand strategy defines what makes you stand out, the problem you resolve, positioning in the market, types of messaging and the personality you convey to your target audience. In other words, it’s a game plan for entering and conquering your targeted niche.
However, brand strategy is mainly composed of 3 elements:
Let’s dig down in detail.
Brand positioning is the identification or promotion of the most crucial and unique perk that the product or service pictures in the mind of the audience. The three main aspects positioning identifies of your brand:
You’re in great trouble if your brand doesn’t solve any problem. Problem-solving should be the key focus of your brand strategy.
It’s easy to sell a solution to problems. Even though the problem you are selling is not that huge, still it will help you position your brand. For example, Uber - everyone is familiar with this application. They book your taxi rides across cities around the globe.
What they actually help you reach your destination on time. Without a hustle.
Imagine sitting in the back of uber’s car for 20-30 minutes across Canada, they are giving you time back. Now you don’t have to wait for signal proof train stuff with passengers and poor internet connection.
Book your ride at your doorstep, sit comfortably, crack out your laptop and take calls on your phone.
Uber is not just in the business of taxi rides but also in the business of time.
Think - how do you do it now?
Competitors do exist. Welcome them don’t hate them.
You have to keep a close eye on your competitors - what type of ads do they run, their content marketing strategy, marketing creative, gaps they are leaving behind. Now you must try hard to fill all those gaps and provide your audience with the best solution.
To find all the gaps all you need to look at their social channels like Facebook, Instagram, Twitter, Pinterest, etc. and find out what they are doing. Make a list, underline the pain points, think about what else can help them solve their problems more effectively (this could be in terms of time, user-friendliness, etc. ).
For Instant, if you look at KFC, McDonald’s and Burger King - all three are famous for Burgers But their branding, taste and offers makes them stand out.
Tip:Knowing your competitors helps you grow your business. Competitors form an integral component of any brand strategy. Identify who they are, and utilize them to your advantage.
This is one of the most important questions you must answer while developing a brand strategy. After all, your business can’t be everything to everyone.
It’s vital to know who exactly you are trying to reach. The key is to be specific. Inspect the detailed behavior and lifestyle of your audience.
One thing you must do is understand the buyer persona. Here is a list of things you must document when describing your ideal customer:
Identifying the target audience for your products or services is an activity that will affect and benefit all sectors of your brand building process, especially in marketing efforts. You want the right person consuming your content, opting for your email list, click on your ad sets, etc.
As a result, determining the ideal audience for your business will support your overall developing brand strategies.
However, a positioning statement concisely explains the most compelling benefits of the brand to the targeted audience.
Frankly speaking, positioning involves recognizing the brand level, explaining the point of differentiation from the competition and writing the positioning statement.
Positioning is important as it helps your brand be recognized in a positive light by the audience.
It’s the description of the brand, expressed in three to four adjectives, such as friendly, creative, bold and smart.
Personality helps you shape the tone and voice of your brand. It includes advertisements, packaging and the brand name. Additionally, it helps to guide decisions about design elements, such as colors and images.
In other words, you can say brand personality is something to which customers can relate. It is also one of the most important promotion tools that have a tendency to attract the target audience’s attention.
However, a brand does not have to only look for perspectives in terms of their ages, if audiences of a brand are young. This brand can target all the people from10 to 60 years or more who are full of energy. Furthermore, if your brand image is generous and kind, it can follow all the audiences who want to look the same.
This is the point where you need to define your brand’s Mission and Vision statement. Create a list of your core business strengths. Why was the business started? What was the mission? What’s the vision?
You have to craft a clear expression of what your company is most passionate about.
Your MISSION VISION statements.
Without them, you are getting nowhere. Every brand needs a purpose, a mission, and a vision.
Your brand mission statement is a formal summary of the values of your business. In other words, it’s the DOING piece, which describes your act as a servant leader - that proclaims what, how and who you serve.
Note: Mission statements cover the WHO, WHAT & HOW.
However, depending on the organizational structure, the mission statement of a company can be broken down into its different segments. Generally, the goal is to help you stay focused on the activities of today that further your dreams of tomorrow.
As Peter Drucker states: “The mission statement has to express the contribution the enterprise plans to make to society, to the economy, to the customer.” Furthermore, “Mission statements that express the purpose of the enterprise in financial terms fail inevitably to create the cohesion, the dedication, the vision of the people who have to do the work so as to realize the enterprise’s goal.”
For example - if you look at the Honest Tea mission statement that clearly defines values, benefits, and quality all at once.
A vision statement is the proclamation of an organization’s overall goals or objectives. It is referred to as a DREAMING piece - the way your organization will change the world.
Note: Vision statement should be big, exciting, and compelling.
A good vision statement will help set the right direction for your business. For example, Amazons’ vision has clearly envisioned its future and they are proving it right.
Brand Execution is the material component of any brand strategy, includes logos, colors, fonts, and the look – that distinguishes a brand in the mind of the audience. Execution is a plan to take the product or service and design a desired image and perception around it. The executable elements should complement the brand positioning and personality. Developing the executable elements is the last step in developing a brand strategy.
Without brand execution, the audience would not be aware of the brand, remember it or be able to relate to it.
There is a list of elements out there, with the combination of 3 - 4 elements you can create the brand execution for the targeted audience. There is no rocket science but, just the art of choosing elements that will make your brand look unique. Here is a list of elements you can play with:
These elements should complement your brand positioning, personality, and other strategic decisions that you have made so far.
For more details, read - Building Your Brands Digital Presence
Here is a brand execution roadmap that you can follow. It will help you plan things accordingly.
Building a strong brand needs a strong strategy that will lead you towards real success.
It will tell you what is your company’s position in the industry relative to your competitors, and what makes it stand out from the rest.
With the right personality, and execution (color, logo, voice, etc.) you can make it more appealing for your target audience.
So, do you have a brand strategy in place? How do you show customers what your business is all about? Share your plans and experience with us in the comment section below.
]]>Developing a consistent Digital Brand Strategy!
In today’s world, digital marketing has changed the way advertising and publicity work - you can stay in touch with millions of users globally with a random click or tap into thousands of opinions with a brimming fan base.
I admit… it could be challenging, time-consuming and, at times frustrating, but in the end, the most rewarding process - guarantee long-term gain process for your brand.
Digital branding strategies help maintain your brand’s digital presence by helping you focus on your target audience much more proactively and rapidly than outbound.
Before we step ahead towards the strategy section you must get familiar with the importance of the digital presence.
Simple: you should have a strong digital presence because your customers are online, and they are utilizing the internet to find solutions to their problems. Here are the following reasons why digital presence of your business is necessary:
Remember a strong and positive digital presence will surely and efficiently help you win recognition globally. And eventually, you can leverage your digital presence and practice it to make more sales.
Here are the top 3 digital branding strategies that can help you boost your brand’s digital presence.
About 95% of digital experience starts with a search, there is a high possibility that a user will encounter your brand first through your website than any other online channels.
However, it is extremely important to leave a good brand impression to your audience the first time they click for your website – this includes your content, design, and technical factors such as site speed
Remember, most of your visitors may only spend a very short amount of time on your website before deciding whether to continue browsing or go back to search results. That clearly indicates you’ve only got a few seconds to show to your visitors who you are, what you do, and why they should buy from you.
To make sure your website reflects your brand identity, follow these simple steps:
Still, confused? Well, simply go to color-hex search a color palette of that color. For instance, I did the same for the blue color. As you can clearly notice the image, it has all the shades and colors that can smoothly go with blue.
Although it may be pretty fascinating to just let your creative mind go wild and make every page of your website looks different, in reality it is ideal to maintain design consistency throughout your website. It will in return strengthen your brand in your visitor’s mind. Repetition reveals your brand to your audience at an extended period, which means they retain information about your brand even after they leave your site and easily recognize it the next time they encounter it – both online and offline.
Knowing what to say to your customers is one thing, and how to say it is another. How you set the tone of your content really influences your target audience’s perception of your brand, so it’s quite important you get it all right.
However, use an informal voice if you want to position your brand as friendly and approachable. And if you want to inject expertise and authority, you must go for formal language.
It’s very important that you develop a digital branding strategy that focuses on content. It is the most effective way to strengthen and expand your digital presence. Content not only builds trust among your audience, but also fuels other marketing activities such as email, social, blogs, and PPC.
Branding without content is like a car without wheels.
There are a lot of content formats you can choose from, but the following are the ones you must give a try this year.
It is a fact, human processes information in the form of images much faster than texts. This is the one reason infographics are becoming popular nowadays.
Easier to digest than reading a data-packed report.
Example -
These are also a form of content that helps to stimulate interest over time and across large audience-base. By adhering content types such as podcasts and webinars, videos, tutorials, and how-to guides. Moreover, collaborating with other B2B marketers to appear on their podcasts, webinars, and videos can boost your online presence.
While starting a new business, it’s understandable to lack time, resources, and expertise in managing their digital branding strategy. The biggest misconception here is you think - presence and existence of “being on” these social media platforms (Facebook, Instagram, YouTube, Pinterest, Twitter, LinkedIn, etc.) is good enough and your job is over.
But, in real-world if social media is not updated, lacks content, or is simply not interactive, it might be turning users off. Such neglect results in disgruntlement, which in turn hurts businesses in terms of sales, revenue, and brand reputation and ends up doing more harm than good.
You don't have to leave social media footprints on all channels conceivable. Imagine if a client who’s interested in your brand and products visits your social media pages and finds there hasn't been an update for over a year on some of your inactive social media channels.
That customer would probably be uncomfortable buying from you. It gives customers an instant sense that you don’t care about your brand or your products at all, and if you don’t care, why should customers care? They would simply walk away.
Now, whether you have zero, three, or more social media platforms, we recommend you work with at least 1 and a maximum of 3 platforms and do them all with excellence. Have a presence on the number of platforms that you’re able to dedicate enough resources.
Keep each social media page updated with great and interesting content and grow your reach.
When it comes to growing your business in the present digital era, then it will be highly significant to build a digital presence of your business. Only creating a business website is not going to help you to get your goals in an effective way.
To grow your business and to improve online visibility you have to adopt different techniques such as search engine optimization (SEO), social media marketing, and content marketing.
All of these factors combined can help you to grow your business in an effective way. These are the most important factors which can help any business owners to grow the business and to get more customers in an effective way.
Well, while adopting these techniques you have to be wise and careful so that you can get better benefits from your entire campaign.
]]>Starting your own business can daunting. Even though the internet has made it more accessible than ever, and eCommerce is one exciting road towards success.
Still, it can be extremely difficult to know how to start your own small eCommerce business that will actually do well enough to generate revenue. There is so much to do and so much to take care of.
By creating a plan of action is necessary to prioritize your resources as you develop your own eCommerce business plan. What most people lack is patience, determination and the ability to plan. It’s very easy to become overwhelmed in the early stage of starting a business.
The key is to stick to a proper working plan. The good news here is that all the tasks that need to be done to start your business have been done a million times previously. So, you don’t need to waste your brainpower on figuring out WHAT to do.
Here are important steps to starting a business that you need to know in order to move your business dreams to reality.
So, are you all ready to be your own boss? Let’s explore the five key steps to start a small business of your own.
While it’s great to start a new eCommerce business with lots of big ideas, I suggest to put all your ambitions aside and focus on the most practical step of your eCommerce business plan first.
For starters, you really need a simple online medium to sell all your products. A basic store template on a reputable platform - Shopify serves perfectly for this purpose.
Don’t overthink! Just ask yourself these simple questions:
The first step you can measure your profitability is by knowing what your buyers want. To measure online buyers’ interest in your item, you have to identify:
You know the market need for your product is high when there are frequent searches for your items.
You can easily see how many people are searching for items that are similar to yours by using the Google Keyword Planner. This tool indicates monthly search volumes for relevant product keywords. Any merchant with Google AdWords can use the Keyword Planner tool, regardless of which marketplaces they use.
These frequently searched keywords and phrases will allow you to align your business with buyers' demand. Including more keywords in your store will help you move up in google search and gain better visibility to encourage more site visits and sales. For an instant, a seller who sells mobile cover/case online might see the keyword search data above and edit their homepage to have more information about deliveries.
You will meet a large number of competitors in the eCommerce industry - selling the same products or services you are offering. If multiple merchants are trying to profit off the same items, there’s usually enough buyer interest to sustain sales.
Confused about how you will get the number seller, selling the same products? Well, go to e-selling websites like Amazon, eBay or Walmart’s and search for your main product keywords. You can easily check the number of search results related to your product to see how many different retailers are offering similar items.
While demand is essential for profitability, a high number of sells offer points towards greater competition. If there are lots of merchants selling your products, make an effort to highlight the unique aspects of your business with a diverse marketing strategy.
Never stop checking the number of merchants selling your items — you’ll also want to make sure these merchants are actually selling your products to assess demand further. Merchants, for example, might flock to sell hyped-up, but sales quickly slump once the buzz dies down. Make sure your product has consistent demand, and isn’t just a trend, by checking its number of sales.
Compare the complete listing with the sold listing - if the sold ratio is high, indicates a good percentage of merchants are selling your items and demand is strong.
Here is the formula that helps you calculate your net profit margin.
There is no exact benchmark for this figure as profit margin varies from industry to industry. Generally, healthy margins are close to your industry’s average and gradually increase over time.
If you think long and hard these questions will actually pay off - you‘ll end up with a good starting plan. Be realistic, do you research and know your number. A good practice is to draw all your jigsaw puzzle on a paper and then join them all with a smart actionable business plan.
Trust me, coming up with a brand name is way harder than preparing for a business plan. It has to be good and unique. It doesn’t have to be perfect or fancy, look for words like Google, youtube, etc. Just keep one thing in your mind, you will be saying this name a lot - in your URL, website, social sites and so on…
Coming up with a good name is one of the most important steps to start a small business. Let’s have a closer look and see what matters:
You can use namemesh.com to search for a perfect domain name - it uses various techniques to intelligently modify existing keywords to generate new words that are very brandable.
Here are some tips that help you succeed with the step of naming your new business.
Other useful tips:
Once you have created a foolproof business plan, all you need to focus on the structure that best suits your business. You choose will be dependent on a few circumstances, such as the size, type of business, or a plan to grow your business.
Note: No business is set in stone - the circumstance may change with time.
You can start out as an entrepreneur or a partnership, and then change to a limited liability company (LLC) or a corporation once you get a bit established.
After you successfully created your business structure - it’s time to build your online store.
Whatever design you chose needs to be compatible with your eCommerce software (Shopify, Woo-commerce, etc.), too.
There are literally hundreds of eCommerce shopping cart platforms. Choosing the right eCommerce software is not that easy. You need to smartly evaluate stuff like loading speed, features, compatibility with your business structure, SEO-friendly features, compatibility with different payment gateways, your web developer skills, and much more.
Choosing eCommerce CMS tools like Shopify can help you set up your store easily. They contain a lot of templates to start with and an easy to integrate eCommerce platform that doesn’t need development support. Pick a theme that suits your target audience and prices that reflect the success you anticipated.
When your website is all set, place a test order to make sure the process is smooth for the customer.
Setting up your online eCommerce store is much more than adding your products and content. Make sure your email marketing and automation set up as well.
This is very very important to set up BEFORE you get traffic. Email marketing is crucial for driving conversions. Make sure you set up coupons, thank you emails, and upsells so you can turn visitors into shoppers. You also have to think about customer support.
Now that you finally have your business up and running, keep track of regular tasks that keep a business running, keeping up with inventory, namely doing payroll, keeping up with inventory, updating the website, blogging and sharing fresh content on social media.
Create a proper list of daily tasks and schedule them on a project management dashboard or manage online. This ensures that all your tasks will be completed on time and help you run your business smoothly.
Usually, while starting small business entrepreneurs naturally focused on their first weeks and months. However, in most industries, the purchasing cycle is much longer.
Create a strategic plan for your next 12 months. Examine your competitors, investors, and peers to help you decide what new goals need to be set and what needs to happen so as to be successful in the long term.
No matter what type of business you start - selling products, offering any service, building a digital product or launching a startup. There are going to be ups and downs all you need to stay focused and motivated.
However, if you stick to the flow - define your business, plan a complete structure, Build your online store, maintain a todo list, and set future goals you will start generating the revenue you always dream of.
Share your ideas, thoughts, and experience in the comment section below.
So, what actually a band story is?
A brand story recounts the series of events that triggered your company’s beginning and conveys the way that story still drives your mission today. Just like your favorite books and movie characters, if you’re able to craft a persuasive new narrative, your crowd will remember that who you are, develop empathy for you personally, and, ultimately, worry about you personally.
If you are still confused about What it is and who to write a perfect brand story, Don’t you worry I have here with some story examples that will show you Precisely how powerful your content may be;
According to Toms it has given away more than 50 million shoe pairs to the barefooted Childers. Additionally, Toms established its Bag Collection in 2015. Together with each bag purchased, the brand says it’s going to help provide a safe birth of a child in need.
In its Story, eyewear retailer Warby Parker says it was set up as a rebellious upstart to tackle the difficulty of expensive eyewear after one of its creators lost his glasses on a backpacking trip and couldn’t afford to restore them as a graduate student. Moreover, like Toms, Warby Parker partners with nonprofits like VisionSpring to distribute a pair of glasses to someone in need for every set sold.
Warby Parker says it has spread over one thousand pairs of glasses and it has coached over 18,000 men and women to give basic eye exams and also bring glasses for their communities together with VisionSpring.
Uber says it truly developing the way the universe moves. According to them – With seamlessly connecting riders to drivers during their apps, they make cities more reachable, unlocking up more possibilities for riders and more business for drivers.
The newest recently celebrated its billionth Uber trip and, according to Business Insider, it is worth significantly more than $62.5 billion-plus will be increasing $2 billion in financing.
Airbnb says it truly is a trusted community market place for buyers to list find, discover, and reserve unique accommodations for outstanding travel experiences.
They projected that roundabout one million people would like to stay in Airbnb on 2015’ New Year Eve. Additionally, it offers accommodation in more than 35k cities and 190 counties – that itself is a huge number. Inform your new real story, not it’s a Highlight Reel.
A mission/vision statement can be a powerful tool to help ensure your company remains consistently focused and fabulous. It’s your “why” — A why about your existence, the vision, your identity, about your strategies, your core values, your culture and it can steer you toward success.
Is your mission statement dull and general? Or perhaps you have managed to boil everything your company stands for and also tries to be within a concisely straightforward announcement that informs your employees along with the complete world why your organization is valuable?
What makes a flawless mission statement? A mission statement may represent Short term Targets or Longterm ambitions, however, they should all discuss four Important components:
But attaining this connection is not a simple endeavor. Even the firms that succeed are those who stay true to their own heart worth through the last few years and make a business that customers and employees really are pleased to connect with.
This is the point when the company’s vision and mission statements arrive.
Let us focus on a little language lesson to distinguish between both of these kinds of company announcements.
Let’s begin with a bit of a vocabulary exercise to differentiate between these two types of company statements.
A vision statement defines where the company aims to be upon accomplishing its mission. The major focus of the vision statement is to tell “where” the business is — but not really where the company attempts to be. Rather, a vision statement describes where the company wants a community, or even the whole world, to be as a result of the company’s services.
Below are few vision statements of some well-known companies to provide you an insight into how a vision mirrors a brand.
The Microsoft Vision stats – A computer on every desk and in every home
Creative Commons Vision – Realizing the full potential of the internet, universal access to research and education, full participation in culture to drive a new era of development, growth, and productivity
According to Teach for America vision – One day, all children in this nation will have the opportunity to attain an excellent education
Australia Department of Health Vision – Better health and wellbeing for all Australians, now and for future generations
You must be thinking if the above examples are vision statements, then what exactly a mission statement is? A mission statement is somehow an action-oriented vision statement, stating the purpose an organization serves to its fans. That often includes a comprehensive description of the company, its function, and its objectives. a mission statement is meant to clarify 3w’s the “what,” “who,” and “why” of a company. In simple words, it’s actually the roadmap for the organization's vision statement.
As an organization grows, its aims and objectives could be reached, and subsequently, they’ll change. Consequently, mission and vision statements should be revised as needed to reflect the business’s new culture as previous aims are met.
You can also combine both vision & mission statements to get one complete “mission statement” but it has to define the company’s reason for existing and its outlook for internal and external viewers like employees, board members, shareholders, consumers, and partners.
By keeping this in mind, what does a fantastic mission statement look like? Take a look at some of the following company mission statements for yourself and get inspired to write one for your brand.
Life is Good Mission statement – To spread the power of optimism
Honest Tea Mission – To create and promote great-tasting, healthy, organic beverages
Nordstrom Mission – To give customers the most compelling shopping experience possible
Warby Parker Mission – To offer designer eyewear at a revolutionary price, while leading the way for socially conscious businesses
IKEA Mission – To create a better everyday life for the many people
American Express Mission – We work hard every day to make American Express the world’s most respected service brand
Sweet green Mission Statement – To inspire healthier communities by connecting people to real food.
Done sound vision and mission statements are convincing things.
They could unite a whole company’s efforts as well as the signpost that always targets everyone’s efforts on what they truly matter. The trick to a fantastic vision and mission statements is clarity.
However, a mission statement could be that “what” and “how,” and the vision statement could be that “why”
Plus, it generally does not matter how big or small your organization is, every enterprise can reap the benefits of strong vision and mission statements.
If you are contemplating writing a vision or mission statement for the enterprise, focus on your core values. After that, think about the wider impact you expect to possess in the whole world through your web visitors.
What’s your company’s vision or mission statement? Tell us in the comments section below!
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