If you haven’t figured out just how to share your new brand story nicely, then you are missing out on the massive revenue-boosting the potential of your advertising campaigns. The powerful brand story got all the power to increase the value of your business’s service or the product over 20 times.
So, what actually a band story is?
A brand story recounts the series of events that triggered your company’s beginning and conveys the way that story still drives your mission today. Just like your favorite books and movies’ characters, if you’re able to craft a persuasive new narrative, your crowd will remember that who you are, develop empathy for you personally, and, ultimately, worry on you personally.
If you are still confused about What it is and who to write a perfect brand story, Don’t you worry I have here with some story examples that will show you Precisely how powerful your content may be;
Example #1 – Toms Shoes Brand Story
Story: As stated by their website, the Toms story, founder Blake Mycoskie “witnessed the hardships faced by children growing up without shoes” while vacationing in Argentina in 2006. “Craving to help, “he founded Toms Shoes, a company which could suit every pair of shoes purchased using brand new footwear for a child in need”.
Success Measures: According to Toms it has given away more than 50 million shoe pairs to the barefooted Childers. Additionally, Toms established its Bag Collection in 2015. Together with each bag purchased, the brand says it’s going to help provide a safe birth of a child in need.
Example #2 – Warby Parker
Brand Story: In its Story, eyewear retailer Warby Parker says it was set up as a rebellious upstart to tackle the difficulty of expensive eyewear after one of its creators lost his glasses on a backpacking trip and couldn’t afford to restore them as a graduate student. Moreover, like Toms, Warby Parker partners with nonprofits like VisionSpring to distribute a pair of glasses to someone in need for every set sold.
The measure of Success: Warby Parker says it has spread over one thousand pairs of glasses and it has coached over 18,000 men and women to give basic eye exams and also bring glasses for their communities together with VisionSpring.
Example #3 – Uber
Brand Story: Uber says it truly developing the way universe moves. According to them – With seamlessly connecting riders to drivers during their apps, they make cities more reachable, unlocking up more possibilities for riders and more business for drivers.
The measure of Success: The newest recently celebrated its billionth Uber trip and, according to Business Insider, it is worth significantly more than $62.5 billion plus will be increasing $2 billion in financing.
Example #4 – Airbnb
Brand Story: Airbnb says it truly is a trusted community market place for buyers to list find, discover, and reserve unique accommodations for outstanding travel experiences.
Success Measure: They projected that round about one million people would like to stay in Airbnb on 2015’ New Year Eve. Additionally, it offers accommodation in more than 35k cities and 190 counties – that itself is a huge number.
Inform your new real story, not it’s a Highlight Reel
Whether you’re publishing your brand story on your own website or using it to inform your overall mission, make sure it’s fact, not fiction. Spitting out a highlight reel, such as any other brand does, will not actually resonate with people. Instead, it’s essential to inform the honest facts about the hardship your company has faced, and how you’re trying to overcome it. Because what people relate with and obtain inspired by isn’t endless success — it’s the rocky journey of pursuing a goal, getting bogged down, and also, eventually, discovering a path toward victory.