Creating a social media page takes only a few steps. However, engaging with the right audience, nurturing them, and converting them into brand-loyal customers can be tricky and time-consuming.
In today's blog, you'll get some tried and tested ways to engage social media followers.
Remember, it's not only about your brand, but it's about the audience too.
Don't post stuff regarding your brand only, post updates that you think your audience may enjoy or feel connected to. Greet them for Christmas, Easter, Holi, Eid, and any other religious event.
It will build an emotional bond with your followers.
It's great if you are responding to every comment with a Thanks or 🧡.
But that's a little dull?
Instead, ask for their opinions. Ask them what they think about the post, or something related to the topic. Adding emojis to your reply will be a cherry on top.
People hate bots. And if you start talking like one, your followers will soon disconnect with your feed. If you provide them with more human engagement, they will feel connected. It will help them form an emotional bond and share valuable feedback with you.
UGC is user-generated content. So, any post or material that customers share is considered as UGC. It's like getting a shoutout from your followers.
Why does it matter, you ask? It builds credibility.
Buyers often look at reviews before purchasing a product, and having multiple reviews on your feed can easily convince others.
A way to motivate your buyers into sharing their feedback is to offer rewards. You can set up rewards for whoever shares feedback with an image. And these rewards don't need to be complicated. A simple 5-10% discount can do the trick.
But it is a great way to increase engagement and get your social feed to gain traffic.
You'll find it as a common trend amongst influencers and bloggers to run giveaways. Although it often gives the impression of them trying too hard - if you think about it, they are getting tonnes of engagement on their social platforms.
It is an exciting way of inviting followers and building up the community around your brand.
You can ask questions or create a poll. Have a countdown for FOMO. Have your followers engage their friends by tagging them. The list goes on.
Really, the only boundary here is your imagination. But running giveaways is amongst the most common ways to engage social media followers.
Out of so many ways to engage social media followers, having a regular posting schedule is something you can never go wrong with.
When you post once or twice every day, platforms notice your activity. And the way their algorithms are set increases the chance of the audience coming across your posts. This will not only increase the impressions from new audiences but will also increase followers.
To be in the public eye, you need to come up with new trends.
Let's take an example of the Coca-Cola company. We know they are giants, and we shouldn't ask you to compete with them. And we aren't.
They might have the winning formula - and you should use that in your store as well.
So, what did they do?
Recently, the audience was seen sharing their coke bottle's picture with hashtag #ShareACoke. Although this wasn't any contest or a giveaway, people enjoyed being a part of this campaign. They managed to amass a massive response from the public and quickly increase their sales.
Know at which part of the day is your target audience most active and give you the highest engagement.
You can figure that out by posting at different intervals and compare the engagement rate. Some platforms also provide their own analytics, which you can use to post at the best time.
Be a little creative with your posts. Let the users be drawn in with the design before you deliver your message.
A good or unique design often leaves an everlasting impression for your followers. Wanting them to come back.
If you remember some ads more than others - well, think about them. Did they have a catchy tune? Did they have beautiful imagery? Or was it that they were so wacky that you couldn't help but notice them.
Remember, they did their job. Use the tactics to gather and engage your audience.
Although there are many ways to engage social media followers, we compiled a few of our favourite ones. If you want to get in-depth knowledge about engaging followers on social media, or you want to beat your competitors, then you can enroll yourself in courses that are led by experts in this field.
Infact, at times, even the most expert marketers, backed up by years of experience, fail to deliver the results they promise. The fact about these campaigns is that sometimes even the expert marketers with years of experience fail in delivering the results that were expected.
So, it is ok if you weren’t successful with your first few campaigns. We are sharing some reasons why your social media campaign is failing to help you identify and avoid the telltale signs.
The success of your campaign depends a lot on the platform you choose. All the social media platforms indeed appear to be the same, but as a marketer, you need to know that there are subtle differences among all of them.
For example, if your campaign is related to activism or politics, you know that Twitter would be the appropriate platform for you, since using the right hashtags will give high exposure to your content.
On the other hand, if you have an eye for culinary arts and food images are your focus, then Instagram and Pinterest are the platforms that will bring you the traffic you want.
The bottomline is that the two important things you must consider when devising and implementing your plan are the platform and the demographics.
Content is the king of the digital world.
However, sometimes, the value of quality content is overlooked. This is where you can make the biggest mistake, and it will most definitely will be one of the, if not, the reason why your social media campaign is failing.
If you want your campaign to deliver long-lasting results, the impact of your content should also be long-lasting. Bob Marley is the best example to quote here. Even after decades, his work and his name are still admired till this day, even though his last concert was in 1980.
Why? It was the originality of his content that put a long-lasting impact on the consciousness of the society.
Similarly, you need to look for ways to increase the reach of your campaign and connect with your viewers. And your content will be your best friend here.
When you are devising a marketing strategy, ask yourself: who are you doing this for?
Of course, it’s to gain the attention of your target audience and build an audience around your brand. This is why your viewer engagement is as important as giving your brand visibility.
Considering their needs, the type of content they want to see and the type of content they want to engage with can make your campaign successful. As a marketer, you must interact with the audience that you are devising the campaign for. The more you understand them, the more effective your plan will be.
No matter how good your strategy is and how much love you’ve put in, you should always monitor and analyze results. Failing to follow up with them can set you up for an unsuccessful campaign.
You see, your customers will change, and so will the way they interact with your content - and that is something you need to adapt to. And by analyzing your strategy and seeing where it fails to deliver is the best way to do so. When you know something is not right, you then can make amendments in your strategy or proactively, devise a new one. In simpler words, adapting to change is crucial.
Marketers often mistake the target audience and target market as the same thing when, in reality, they are not. Your campaign is supposed to be for the right target audience, and it should be specific to the right target market.
Commonly, the target market changes when the audience in it remains the same. Therefore, when the time comes, you’ll have to tailor your message for them. This change is critical if you are looking forward to a long term relationship for your business.
The size of your business never matters when it comes to considering the feedback of your marketing strategy. No matter what the business is and no matter how good of a team you’ve hired to devise a marketing plan, you need to take the feedback of your audience seriously.
Their feedback, whether positive or negative, can help you grow. You should especially keep an eye out for negative feedback, because it can help you find loopholes and resolve hurdles you never knew even existed.
There you go: the main reasons why your social media campaign is failing. The list of factors is not exhaustive, but believe it or not, it does cover areas that have the highest impact in making a marketing campaign successful. If you think there are others that we have missed, feel free to mention them in the comments. We would love to hear from you.
To make sure that you have a “successful social media marketing venture checklist”, you must take up some mastery course from a reputable place like Era Of Ecom. Such courses can help you learn the basics and bring your attention to all those important factors that will later help you in running your own online business.
There are indeed several tools and apps that will help you boost your online store’s visibility and, ultimately, your ROI. But if you have some business sense, you’d already know that not all tools and apps are going to bring you the benefits you want.
Some people think using an auto-post social media app for shopify will be enough for their eCommerce business/Shopify store. Well, the fact here is that no, it’s not enough and it never will be. Logically if you think about it, these automatic posting apps are nothing but tools that will schedule your content and post it accordingly. The tools take away the aspect of engaging with your audience, which is the soul of community building.
In a nutshell, relying on these apps means that you are just waiting for an automatic software to work wonders for your store and boost its presence. Does it make any sense to you? Do you really think that automating your posts will help your brand stand out? Well, of course not!
One of the most important things for a successful store is that you understand what your audience needs. You should know their likes, dislikes, and overall interests to make changes to your store or products accordingly. Again, relying on chatbots and automated programs won’t help you here, in fact, what you do need is a proper strategy and a plan to interact with your audience.
There’s a strategy for everything in social media marketing. You need a plan which incorporates humans interacting with humans, to know them, and their views about your brand or your products. These aren’t what you can do with just some software or specifically with some auto-post social media app for Shopify.
You’ll find several apps claiming to post your content right on when it should be posted. Utilizing these apps will be the same thing as relying on automatic content scheduling software, which won’t bring you any benefit.
Quick fact check: In the eCommerce industry, the right time to post content varies from niche to niche and from target audience to target audience. Even the demographics and the geographics matter. You cannot expect an automation tool to fine tune all these details for you.
This is again where you need a legit content strategy. There are days when your audience engagement won’t be up to the mark, and then there will be some days in a week where posting content, from let’s say “1 pm to 6 pm” will increase engagement by tenfold.
Choosing the right platform to market your eCommerce store is another factor that decides where you stand with your efforts. Not all social media platforms will work for you, and this is a fact that you need to get hold of as soon as possible.
A strategy, a plan, some research, these three things are required to know which platform will be suitable for you to get started with. For some people, Facebook does wonders, and for some, Instagram or Twitter is the right option. It just varies from store to store and niche to niche.
Putting up content on each platform does help, since we whole-heartedly believe: content is king. However, you will experience different engagement from different platforms, and you will have to decide where to invest more of your time and efforts.
The whole point of jotting this article down is to make you understand that relying and depending on an auto-post social media app for Shopify is not the solution to your eCommerce/Shopify marketing problems.
You have to get in touch with a pro team of marketers, or you have to learn the basic requirements of starting an eCommerce store and running it successfully, yourself.
Yes, tools and apps do things easier, they offer convenience and save time, but you shouldn’t leave all your eggs in one basket. The need to understand and strategize social media marketing for your eCommerce Shopify store is imperative.
]]>Initially, every Facebook ad account has only one Pixel, and this Pixel can be installed, and later you can track those websites separately. However, you keep using the same code associated with your ads account.
Can you use Facebook pixel on multiple websites? How many Facebook Ad pixels do you need? How many Facebook pixels can you have? These are common questions store owners have they talk about pixels.
The answer: You can make up to 100 Facebook pixels in your business manager; however, since you only need ONE Facebook pixel for your business, making others serves no benefit.
We know there are other questions you might have, so we decided to answer a few of them. We will go over the nuances with pixel’s standard events, when do you need more pixels and how to create them.
If you have other questions, please drop us a message and we would love to answer them for you.
Every Facebook Ad Accounts receives one pixel in the beginning. You can create as many pixels in the Business Manager as you want. There is no compulsion to be stuck with one. However, it is imperative you understand the multiple factors that you need to consider before you set up other pixels.
Reasons why you only need one Facebook pixel:
If you want to segment your audience on the basis of their interests, it is preferable to have multiple pixels. That way you can optimize conversions by knowing the type of niche interested audience purchasing your products or opting in your landing page.
This way, Facebook keeps track of your site’s visitors and customers. When you show your ads on Facebook, you can restrict it to the audience that will take action you are optimizing around and the targeting parameters you have set up.
If you have different set of audiences, you can either:
It is not recommended to use 1 Pixel at multiple websites, You can do it but it is not recommended as you will not be able to track which website has triggered your ad campaign sale or any of the reporting for that matter.
When running ad accounts for your clients, you should never put all the ads in one account, because you are putting all the ads in that account at risk if the account gets shut down. You should run ads on different accounts or use the ad accounts of your client.
Business Manager is the best tool to make any number of pixels and assign them to ad accounts. You can have 1 ad account with multiple pixels as well, however, the best practice is to have 1 pixel per ad account.
You can also create pixels in the Events Manager section of the Ads Manager, and assign it to the people you want to share access with for using them in ads.
Remember, for retargeting, you need a base audience; irrespective of which pixel has that audience. Retargeting can be done inside the same pixel as well as getting data on a separate pixel, dedicated for retargeting only.
We all know by now that you can track your site visitor’s actions through a Facebook pixel. This is called conversion tracking. Tracked conversions appear in the Facebook Ads Manager and Analytics dashboard. There, you can analyze the effectiveness of your conversion funnel and calculate ROI.
There are three ways to track conversions from Facebook pixel
1. Standard Events
2. Custom Events
3. Custom Conversions
They are predefined visitor actions that correspond to conversion related activities commonly performed by them, for example, searching, viewing, or purchasing a product. Standard events support parameters with which you can include additional information about an event such as numbers of products purchased, their categories and IDs.
If the predefined standard events do not cover all your needs, you can define custom events for your custom audiences, and track them for ad optimization. Custom events also support parameters which you can include to provide additional information about the events.
After a pixel loads, it automatically calls fbq('track', 'PageView') to track PageView standard events. PageView standard events record the referrer URL of the page that triggered the function call.
Once tracked, custom conversions can be used to define custom audiences, refine the ones that rely on standard and custom events, and optimize your ad campaigns.
I think we covered a lot of questions store owners have when it comes to Facebook pixels, and then some. But, we are sure there are plenty of other questions you might have. We would love it if you share them with us, so we can answer them for you.
]]>
A code that you put on your website to collect data to help track the conversions from Facebook ads, build a targeted audience for future ads, optimize ads, and remarket to the people who have taken some action on your website is called a Facebook pixel.
It works by triggering the placed cookies for tracking the users as they interact with your Facebook ads and website.
The Facebook conversion pixel and the Facebook custom audience pixel are two main types; however, Facebook stopped the conversion tracking pixel long ago in 2017. You would be needing to switch over if you were using the Facebook conversion pixel. It can easily be seen via Facebook pixel Shopify tutorial.
The Facebook pixel serves with the critical information that is used to make better Facebook ads with a better target. Besides, Facebook tracking pixel data helps make sure that your ads are viewed by those interested in taking your desired action. This helps in improving your Facebook ad conversion rate to get a better ROI.
You should install Facebook pixel now even if you are not using Facebook ads as of now. It will collect the data immediately to make sure that you do not have to start from scratch after being ready to make your first Facebook ad.
Here are a few ways with which the pixel can help in improving your Facebook marketing results.
Facebook pixel enables you to look out to the people interacting with your website after looking at the Facebook ads. You can also track the customers via their device, and by this, it helps you to see if the people have seen the ads on mobile before switching to the desktop before buying or the other way around. These details can help you in refining your ad strategy by calculating your return on the investment done.
Dynamic ads and Facebook retargeting pixel data allow you to show the targeted ads to the people who have already viewed your website. You can get granular and show people an advertisement for the same product that they refused to take in a shopping cart or add it to the wish list.
Facebook uses the targeted data to make a lookalike audience with the same interests, likes, and demographics to the audience already interacting with your website. This helps in expanding the base of your potential customer.
You can utilize the Facebook tracking pixel data to optimize the Facebook ads for certain conversion events within your website. The only conversion you can optimize for is the link clicks without pixel. Whereas, you can optimize conversions that stay side by side closer to the business goals such as sign-ups and purchasing, with pixels.
It can help streamline the ad audience based on value as soon as Facebook collects the data related to the people buying stuff off your website. This means that it will undoubtedly show your ads to the set audience who are more likely to make purchases of higher value.
You can only use the web conversion campaigns, dynamic ads, or the custom audience from your website if you have installed the Facebook pixel. This is because the pixel is required in tracking metrics like cost per lead along with the cost per conversion.
There are two kinds of events for collecting data with Facebook pixel:
A specified action, like purchasing by the visitors on your website, is called an event.
Following are the 17 standard Facebook pixel events:
1. Purchase: when a person completes an acquisition on your website.
2. Lead: when someone identifies themselves as a lead on your site by signing up
3. Complete registration: when someone fills a registration form like a subscription form
4. Add payment info: when someone adds their payment info in the purchase section
5. Add to cart: addition of items in a shopping cart from your site
6. dd to wishlist: addition of things in the wishlist from your site
7. Initiate checkout: the process of checkout to purchase something off your site
8. Search: searching for something via the search option
9. View content: when someone lands on a specific area of your website to view something in particular
10. Contact: when someone makes contact with the authority
11. Customize product: when someone makes a choice and asks for a specific thing
12. Donate: when someone contributes as a donation to your cause
13. Find a location: when someone finds your physical place of the business
14. Schedule: booking an appointment on your business for a particular purpose
15. Start trial: free trial sign-up of your product
16. Apply: when someone applies for your service, product, or program like a credit card
17. Subscribe: someone subscribes to a paid service or product
More details can be added to the standard events by using extra bits of the code known as parameters. These help in customizing the standard games based on;:
1. Currency
2. What is the worth of the conversion event
3. Type, content, or ID
4. Basket contents
1. Create pixel: click the hamburger icon from the Facebook event manager in the top lefts and choose Pixels. Click the green button displaying Create a Pixel. Click create by naming the pixel and entering the URL of your website.
2. Add pixel code to your site: you need to install some system on your web pages to put the pixel to work for gathering information on your website.
3. Test the right events for your business: select the perfect game from the 17 standard events to track using the toggle button.
4. Confirmation: although you have tested the Facebook pixel by sending test traffic; however, you still need to confirm it once.
Go for the Facebook ad budget via Facebook pixel Shopify tutorial to see how the things work correctly.
]]>
About 98% of first-time web visitors don't convert on their first visit.
The main goal of every social media marketer is to drive visitors back to their website and convert. Facebook retargeting is one of the most powerful ways to re-engage potential customers and improve your bottom line.
Facebook retargeting is a form of advertising to visitors that have already shown interest in your products or service but left your site for some reason. Most websites can convert only 2% of their visitors on average. With retargeting, you're able to keep the excitement of the other 98%.
In Facebook retargeting, you place a pixel on a user's browser. The pixel acts as a cookie and allows you to follow your audience around the web anonymously.
Facebook, with the help of pixel data, allows you to serve dynamic ads to the right people at the right time, without creating and tracking a unique advertisement for every single product.
Dynamic ads are the ads that are served to the people dynamically, depending on the actions they take on your website.
For example, when you surf for a product on Amazon or left in the cart without completing the purchase, the moment you return to Facebook, you see the exact products in custom ads. Don't you? Yes, you might have experienced that many times. Amazon doesn't create those ads manually; they use product catalog and dynamic ad template for that purpose.
You might be thinking there are hundreds of places where I can retarget my customers, so why Facebook?
Well, that because of the better ad results. According to researchers, Facebook retargeting has been proven to better ad results, including better ROI. That indicates in less ad spend you can gain more profit.
The social media platforms like Facebook are great at boosting ROI because of the success of dynamic ad campaigns. That revolves around the relevance score. Facebook will display ads that capture more qualified leads, hence a better ROI.
Retargeting ads help you receive a high relevancy score - targeting people who are already familiar with you and your products/services and re-engaging them on the bases of their on-site actions.
Before you create an audience in your Facebook ad account, you need to make sure the pixels are in place. Pixels attached to your ad account will need to be installed – At least two weeks before your retargeting campaigns begin. This pixel will allow you to track specific events, such as page views, abandoned cart, purchases, and search terms.
The moment someone visits your website and completes an event, Facebook collects that information and connects that to a Facebook profile wherever possible. As an advertiser, it will help you retarget the people who've taken some kind of action on your website through Facebook ads.
Now that you have set up pixels successfully to track your customer behavior. Let's move onto types of audiences you must drive back on your site.
Four kinds of audience you should be retargeting through Facebook ads that you should be using, depending on their actions.
#1 - Visited A Particular Page
One of the main categories that you can never ignore is those who visited a specific page of your website. Identify those who viewed a particular page or product on your site, based on the search, decide what products you can push on your retargeting campaign for them.
The best way to shape your Facebook ad is to make it appealing and relevant to your audience. This can only be achieved by understanding your audience's interest.
#2 - Abandoned Their Cart
While cart abandoners are the most important to retarget because they were almost in the finish line, but failed to cross it. You can have enough data about these customers by looking at what is in their shopping carts. Personalization is essential if you want to retarget cart abandoners effectively.
You can further attract them to return to your site and resume their purchase by offering them discounts for their carts.
#3 - All Site Visitors
While retargeting is usually done to more valuable leads such as cart abandoners, there is also worth in reaching out to all of your site's visitors as they all have the potential to be your customers. In reality, not all of them become actual customers, but there is an equal chance of becoming a customer as not becoming a customer.
However, retargeting all who visited your site does not provide much actionable analysis. Your retargeting strategy would have to be a lot more generic such as a discount.
#4 - Previous Shoppers
It's 75% easier to convince old customers than new ones. As they already had an interaction with your brand, used your product, and better aware of your services. If you retarget them with an incentive, this will give them a reason to shop again.
To find your previous shopper > create a custom audience > choose website traffic > include the event purchase.
Facebook remarketing is an essential part of a social media marketing campaign. Personalization is the key to strategize your retargeting ad campaign effectively.
Above are some of the most actionable kind of your audiences that you can tap for your Facebook retargeting campaign.
Now it's your turn to create a winning remarketing campaign.
Share your remarketing experience with us in the comment below.
This single tool is powerful enough to get the most out of your Facebook ad budget. It takes less than 5 minutes to setup and helps you save thousands of dollars a month by giving you better targeting.
In simple words, Facebook Pixel is a way for Facebook to track how people engage with your website. Then, you can use this data to better target your ads by creating custom or lookalike audiences.
Pretty neat, right!?
Today I'll discuss in detail what a Facebook pixel, how to implement it, and, most importantly, how to use it in your favor.
Let's dig deep
Facebook pixel is a piece of code that you can add to your website in order to collect your customer's data and better target your ads.
Pixels collect data that helps you track conversions, optimize ads, build targeted audiences for future ads, and to retarget people who have already shown some interest in your products or services.
Technically, the code at as a cookie on your site - when someone visited your website through an ad and took action like completing a purchase, your Facebook pixel will trigger the action in your Facebook ad manager.
This will help you see if your visitor has completed the desired action like purchasing a product, filling our landing page, or adding elements in the cart without making a purchase - all on Facebook.
Since Facebook pixel is logging customers' valuable information, you can utilize Facebook Pixel tracking data to target your Facebook ads to people that are already interested in your product.
Interest-based targeting helps you improve your Facebook ad ROI and boost your conversion rate.
Don't you love the sound of that?
You can also use website visitors data collected from your Facebook pixel to refine your distribution strategy in various ways;
You can setup a Facebook ad remarketing campaign - target people who have already visited your site and showed interest in your products and services. You can decide to get granular here. For Instant, you can target your visitors with an ad for the exact product that they abandoned in a shopping cart. This will help your visitor think that you really care about their interest.
Facebook Pixel's data help you create a lookalike audience of people who have similar likes, interests, and demographics as of people who have visited your site in the past. This way, you can get your products in front of relevant new eyes.
With Facebook pixel tracking data, you can optimize your Facebook ads for specific conversion events on your website. Without pixels, the only conversion you can optimize for is link clicks. Where pixels can let you optimize for conversions that align more closely with marketing goals, like purchases and sign-ups.
A Big YES!
Regardless of what type of product or service you offer, you must add the Facebook pixel to your site. There are zero downsides of using Facebook pixels; it will not only boost your profits, but you will also experience a better Facebook ROI.
Even if you're not currently using Facebook ads, the data you'll collect from Facebook Pixel will be super helpful when you ultimately make the jump to Facebook ads.
There are two different types of events that Facebook pixel can track;
1.Standard eventsAn event refers to an action that a visitor takes on your website.
Standard events are advanced features of the Facebook pixel. There are 17 standard Facebook pixel events that you can take advantage of;
1.View content - Track critical page views
2.Search - Track searches on your website
3.Content - someone contacts your business
4.Add to cart - Track the items added to cart
5.Add to wishlist - Track items that are added to wishlist
6.Initiate checkout - Track people who entered in the checkout flow
7.Add payment info - Track when a customer adds payment information during checkout.
8.Make a purchase - Track purchases completion
9.Lead - Track when a web visitor becomes a lead
10.Complete registration - Track when the visitor completes a registration form
11.Customize Products - Track customer selection of product version
12.Donate - Track when someone donates.
13.Find a location - Track when someone searches for your business location.
14.Schedule - Track when someone books an appointment.
15.Start trial - Track when someone signs up for a free trial.
16.Submit application - Track when someone applies for your products or services.
17.Subscribe - Track when someone subscribes to a paid product or service.
A custom event is a great way to create an effective automated ad sequence off the back of a custom audience. Still, there are a ton of different custom audience building that Facebook pixel provides. The more data the pixel grabs, the more viewers you can build, so make sure you install it as soon as possible!
Custom conversions make use of URL rules built on specific URLs or URL keywords. So, for instance, you might use Facebook pixel tracking to evaluate views of a particular category of products on your website, instead of monitoring views of everything using the "view content" standard event.
Perks of using Facebook Pixel are endless. Let's look at some of the world's top brands using Facebook Pixel.
They use the Facebook pixel to test campaign optimization types;
1.ConversionTheir main goal was to find out how these different optimization types impact their key metrics like CPC, CPM, CTR, etc.
The results are shocking - they found that the cost per lead was more than three times higher for link clicks optimization than for conversion optimization.
They use the Facebook pixel to test two different lookalike audiences based on the custom audience from the past Facebook ad campaign.
One lookalike audience was based on past customers while the other based on interest.
Wrapping up:
Facebook pixel is a very powerful tool for developing a strategy to meet specific business objectives. It also helps you understand how to engage with current customers and find new leads.
If you wish to be able to monitor your campaigns' ROI precisely and utilize off-platform retargeting, you need Facebook's tracking pixel.
Don't forget to share your experience of using Facebook Pixel with us on our community forum.
]]>Regardless of the social channel - Video ads are HOT!
If you look back in history, television was the first medium that brought video advertisements to live. Many businesses have experienced an extreme boost in sales after people start recognizing them from video ads.
Then, with the advent of the Internet, advertisements took a whole new look. Brands started pitching their audience by storytelling and educating their customers with the help of content marketing. Then began a battle of winning consumer trust and loyal building relationships.
The rise and rise of video advertisements from ages have no sign of slowing. The video has represented 71% of all consumer-based Internet traffic by 2019 and is expected to rise to 86% by 2021.
By looking at these stats, it is clear that video ads will continue to be a significant part of thriving digital marketing strategies for the foreseeable future.
The two best places to invest your video ad money are none other than YouTube and Facebook.
If you look at the basic concept behind YouTube, people usually go there to do something specific. But on Facebook, people scroll through the newsfeed until something catches their eye.
If you look at the stats, you will find that the average views Facebook video dives are more than 80 billion, where on YouTube, the number is 4 billion.
Facebook is a clear winner!
But wait...
Do you know?
After 3 seconds of the video, Facebook counts it as a view, whereas YouTube counts a view after 30 seconds.
If you look at the average time spends, you might be shocked to hear that the user spends 42 minutes per sitting on YouTube.
For some real results, Era of com has spent an equal amount on both the platforms that are $768 on Facebook and €690 on YouTube.
The results revealed that Facebook succeeded in achieving a link click-through rate of 0.31%, while YouTube ads led to 0.41%, which is ten base points higher.
That clearly indicated a larger number of people clicked on our YouTube ads rather than on Facebook ads.
YouTube ads generated more traffic than Facebook for similar ads spent.
As you can see, a clear win of YouTube in terms of views, click, and free trails as compared to Facebook ads.
When we compared the trail cost, the results were not that shocking; YouTube just cost $32.43, where Facebook cost $67.56.
YouTube ads traffic succeeded in converting 66% trails, better than the traffic concerning Facebook ads.
When the results are analyzed, the YouTube ad showed 99% statistical significance.
YouTube ads were better than Facebook ads for several different reasons, the two main reasons are:
Before you decide advertising on YouTube is not a good fit for you, have a quick look at the perks YouTube provides;
The only obstacle YouTube advertiser face is creatives - Learn how to make winning ad creative
Once you overcome this barrier, the audience is all yours. Nothing can stop you from being recognized.
No matter what type of ad you are creating, keep these tips in your mind;
Now, it's your turn to try it out and let me know how you do.
]]>Have you ever came across a company’s website live chat support and experienced a poorly programmed chatbot that talks with you in circles?
What You Did Next?
Made An Instant Purchase?
Obviously not, it was clearly a frustrating experience for you.
You will look for a competitor, with more reliable customer service.
E-Commerce businesses that offer an amazing customer experience have a high conversion and retention rate. One clear example of utilizing this winning strategy is Amazon.
Amazon’s focus was to create a customer centric model in every way possible. In fact, from a survey taken in 2018 with regards to Black Friday sales, 30% of all purchases were returned or exchanged. But the stat to really focus on in this example is that 94% of consumers said they will purchase from the same company they just returned a product to, if they experienced good customer service.
However, although customer service extends to the entire cycle of a consumer's journey, we’re going to focus on the beginning of this journey, the live chat experience. Live chats generally serve a few different purposes, which we will outline.
Here are five reasons live chat customer experience is winning the battle for the hearts and minds of the customers.
Increase convenience - It instantly connects customers with an agent. Help them get through the issue they might be facing. Many customers appreciate live chat as it helps them make the right buying decision.
Instant or real-time feedback - No more getting stuck long hours hold, live chats answer fast, so the user can get what they are after in no time.
However, when the customer feels their voice is heard, they trust you more than anything. If you look at the stats, about 46% online customers prefer live chat over email and social media.
Here’s how you can deliver an astonishingly great live experience.
Make your chat service available for your customers as the longer they will take to search for the support, the lower your chance of high-grade customer service experience.
There are hundreds of ways to make your chat visible for your audience. One can be by setting up automated and customized messages that engage your visitors. You can also use live chat as a greeting channel and greet your visitors based on their actions. For example, you can ask the first time visitor if they had any query, as shown in the image.
Another great example is, tell your returning visitor it is nice to have them back.
The moment your customer starts a chat with you, never ever let them wait for your answer. This will make them think as you have put them on hold. The main focus of having a chat is to communicate immediately.
I totally understand, one agent can communicate with few visitors at a time. On the other hand, you can also not overload your company with thousands of support agents. What you can do instead is bots.
While using bots, you have to work intelligently. If you look it chat, it seems broken.
On the other hand, chat like this leaves a positive impression of your company.
You can only deliver an awesome live chat customer experience when you pay attention to your clients problem, and only then, can you position your product as the right solution.
It is not as simple as it appears.
One common mistake that we all make is to provide our audience with a general solution. Imagine your customer is looking for a waterproof case for iPhone 8, where you present all waterproof cases. All they wanted to do is scream - Why the hell you are not listening?
While chatting, you must provide your customers with a more precise solution. Ask your customers questions, this would help you know their pain points, and it will be easier for you to come up with the best solution. So, you must concentrate on listening to your customers and better understand them, rather than presenting a solution as quickly as you can.
You might not always ready with all the solutions in some cases, you may need some time to complete your research. If you feel you came to cross a problem where you need expert advice, first let your customer know to wait for some time and then come back with the right solution.
If you keep your customer waiting for a long time without informing, the chat will end up like - your service sucks.
Customers are also humans, so try to be real and open to them. This will help you gain a fabulous live chat customer experience.
All is well when the end is well. Always ask your customers if they are satisfied with the solution you have provided. At this point, you have to be very patient. This might be their first experience and are not familiar with the quality you deliver. So, listen to them with all patience.
In the end, don't forget to ask if there is anything they need assistance with. This will leave a positive impression of your on your customers.
Wrapping up:
For better or for worse, consumers love live chat technology. While most of us are not happy with the experience that companies bring, there is a huge opportunity to gain a competitive advantage for your business by providing first-rate live chat support.
To provide great customer experience, you need to be prepared for it and provide seamless service across multiple channels.
Being a support hero is not an easy task, but stay up to date with all our messages, improve your skills, and I'm sure everything will be fine.
]]>It’s quite possible that increased daily ad spend could result in negative ROI if done badly and you could end up wasting money. But as we all know, the potential for increased ROI, more customers, and uptake in sales could make the risk worth it for your business.
Are you really going to put in all your efforts just to make $40-$50 a day?
But what if I tell you all the secrets of spending $50 - $500 per day and see the profit blow up accordingly.
Making 10x more doesn’t mean you need to work 10x harder. You just had to push the right keys to generate huge returns.
Whether your aim is to achieve a higher return on ad spend, gain more customers, or increase sales, here are some good tips that best answer your question about how to scale Facebook ads and allow you to successfully reach your GOAL.
This is the simplest and easiest way how you can scale Facebook ads. All you do increase the budget of the ads that are already performing well.
But, that doesn’t mean you spend 10x of your budget assuming that it will work. In fact, it will cost you a major loss.
It is the same as you are throwing gasoline on a fire and it blows up in your face.
Before you spend please note down some points:
Honestly speaking, you shouldn’t increase your budget by more than 15 - 20% per day.
Once you increase your budget, examine your ad performance. Depending on the extent of your targeted audience, your ROI might not increase at the same pace as your ad spend.
If you keep recklessly throwing money at it, you may reach a soaking point where you’re spending more than you’re receiving.
That puts you back at wasting money and living at home.
Expanding the size of your targeted audience grow your reach and help you capture more leads. Don’t expand blindly, only target those who really matter and place your ads in front of your targeted niche. There are two ways you can expand your audience the right way:
Lookalike audiences- the best tool Facebook has to scale targeting. These lookalike audiences enable Facebook to take your present audiences and find alike users to put your ads in front of.
Facebook recently expanded location targeting to allow advertisers to target cities, provinces, and states in a record number of countries. For global businesses, this is especially helpful. Targeting a global audience is a surefire way to expand your audience at a low cost and reach your most relevant audiences.
While scaling your budget and audience, it is also important that your creativity keep pace. Your audience doesn’t want to see the same content over and over again. Even your high performing creative has to be replaced before it gets dry.
Make sure your creative content stays fresh by targeting each specific niche in a righteous way. Personalize your message across multiple ads, optimize creative for multiple placements, and deploy high performing images and videos that resonate with each stage of the buyer's journey.
The basic key to scaling the Facebook ad campaign successfully is - Strategy, Strategy, and Strategy! Take these tips and practice them on your ad campaign. Once you master bidding, audience targeting, and creative optimization, you’ll be successfully generating ad campaigns at scale.
Hope this article helped you figure out - how to scale Facebook ads. Share your experience with us in the comment section below.
]]>How come it isn’t implemented into the world now, making it a better place?
Oh yeah, that’s right. It probably wasn’t that great an idea, and that’s probably why it’s not the idea that’s running today’s world, right?
See, it might be that whatever idea you had was actually the perfect idea for the perfect problem, thought up at the perfect time.
If that’s the case, how come your idea still didn’t take the world by storm?
Every other week it seems like some silly humorous video makes its rounds around the entire globe, yet your idea hasn’t been shared past the original Google Doc it was written on.
In order to make it so your idea goes viral, let’s first set up an example, and let that example be a video you would like to go viral.
As mentioned earlier, it seems like every week there’s some new video that your family passes back and forth whilst laughing like hyenas.
Where do those videos come from and what is it about them which causes us to share them so forthrightly?
Let’s answer the first question first.
Where do those videos come from that end up going viral?
As it turns out, they don’t just fall from the sky and happen on their own. There are a bunch of ways to make a viral video, and the top three ways are the following.
The first way is to make a viral video unintentionally. That means that you just happened to be recording something that people would find interesting enough to share to the point where it went viral. What makes it interesting could be anything from something that brings them joy, to something that disgusts them.
The second way is to make a viral video that’s humorous. The difficult thing about making humorous videos that go viral is picking the humor. It has to be something that will connect with every single one of the tens of millions of viewers that will end up seeing the video.
If you can master how to connect to such a large audience, this method becomes the guaranteed repetitive key to success for you.
The final way to make a viral video is to make a promotional viral video. This is different from the first two, which didn’t really have a set purpose except to entertain you or to make you laugh. The point of a promotional viral video is to promote a product or service.
The key to making these successful is by making the video useful, making it so that the critical points of the videos are timed properly, and by evoking emotion.
Let’s stick to that last word for a second. Emotion.
Now that we’ve spoken about the ways to make a viral video, let’s talk about what makes a video go viral. The answer to that is simple. Videos go viral when people share them with one another.
Eventually, so many people have seen and shared the video that it’s amassed hundreds of thousands, if not hundreds of millions of views.
So what causes us to share the videos?
The answer to that question is the one word we said we’d hold onto for a second. You see, a video cannot go viral unless it can evoke our fundamental emotions.
Those are things like happiness, sadness, contentment, amazement, wonder, disgust, anger. Though they do not always have to be positive emotions, they have to be emotions regardless.
So let’s go over everything we’ve learned.
Viral videos are videos that evoke people to share them forthrightly. They clearly communicate to the viewer that they have made a connection with the fundamental human emotions that are in the heart of every human being on the planet.
It is for that reason that viral videos are shared so easily, and near immediately after being viewed.
Some of the things that increase the quality of viral videos are things like the usefulness of the video, whether the creators of the video had a good sense of timing they could incorporate around the content, and most importantly whether they could evoke emotion from the viewer.
If you can manage to complete that checklist as you’re creating a video, you can be sure that it’ll go viral.
]]>All of that raises the question for us, and that question is how do they do it? What are their methods, and how can you emulate them?
Well first and foremost, in order to dominate different sectors of a social media site, you first need to pick a site and then divvy up the sectors. If we take Pinterest for example, there are more than a hundred thousand niches for you to choose from. In order to dominate Pinterest, you first need to dominate one of those niches. In order to break this down for you, let’s also break down the top niches on Pinterest.
Unsurprisingly, the first category that comes up on Pinterest as one of the most popular, is travel. Travel is popular because there are so many beautiful places around the world and people, in general, want to get to see them. But how come all of this fits onto Pinterest and not something like Youtube or Google Images where you’re able to see more?
The reason Pinterest is the perfect platform to pitch travel is that it has nearly 10 million users who are solely dedicated to travel. This is then taken advantage of by travel agencies and other companies like them, and they all advertise on Pinterest. So most of the posts you see are in fact ads calling out to you, offering you great trips without you even knowing.
The way to dominate this niche is like with all the rest. Blending in with the rest of the companies, and begin posting. Start setting yourself apart slowly by figuring out your own tone and inflection, and stay consistent. Make sure your posts are value-filled, and you’ll be having a hard time avoiding growth.
The next biggest thing on Pinterest is a part of the whole self-healing and wellness movement. This is again, unsurprising, seeing as how people in the modern age are becoming aware of the numerous toxins, additives and unnecessary chemicals they are exposed to on a day to day basis. How come such a trend is taking over Pinterest you ask?
Well, the answer lies in the users again. Over the last year, search for health terms on Pinterest increased by 500%. Following this huge increase in interest and demand, smart businesses decided to start pitching their products on Pinterest. Again, it’s a super simple process of seeing where the traffic is headed, and intercepting it on the way with your own website, page, or product.
The way of dominating this market would be similar to the previously mentioned one. You need to blend in at first and start separating yourself from the crowd. As you keep posting value-filled posts, eventually, your page will begin to grow. This is when you start adding your own products to the line up to be able to make some profit for yourself.
Moving on with the big trends, coming up next is DIY Projects. DIY stands for Do It Yourself, and these sorts of projects became responsible for over 83% of home-related searches on Pinterest. All this shows is that over the last few years, the popularity of such projects has been mounting ever so slowly.
Those tangentially related to the home renovation business who saw this and acted quickly became a part of the wave that rose everyone to the top. Businesses just decided to start posting home renewal tips, or interior decorating rules in order to become a part of the growing popularity, and they succeeded! Now it’s their posts that shine on the top of Pinterest when you look for home-related DIY projects.
If you want to dominate this niche, you have to go about the same route. Start posting things about DIY projects on the level of home renovation. Make sure your posts begin to stand out and are filled with valuable information. As you keep doing that consistently, you will be able to actually sell products for these DIY products off of your own page, that you are dominating through Pinterest.
The only surprising thing about our next category is that it isn’t more popular. Beauty has always been a staple of society as a whole, forget Pinterest or websites or even the internet itself. Beauty has always been around and it has been praised. So in the modern-day and age, what is its place on Pinterest?
Since beauty became one of the categories that surged ahead on Pinterest, with topics on beauty getting search results boosted by over 400%, people started thinking it would be a good idea to start selling products through Pinterest. And those people were right. That’s really all there is to it behind the huge makeup and beauty boom on Pinterest over the last couple of years. Companies can post simple style tips that work as methods to capture leads and eventually convert them to full-time customers.
Dominating the beauty category can be a challenge since it’s so saturated, but the ways to do it are again the same. However, for a more saturated category, you will need to be pumping out value-filled content in order to wash out all your competitors. When your value-filled posts finally begin pulling some traction, you can begin selling your own beauty products.
The conclusion we come to after taking a quick look at the top categories for Pinterest and how to dominate them is that in order to dominate a category on Pinterest one needs to beat the others at their own game. You need to start posting, have value in your posts so people actually feel like they’re being provided something with some worth. That’s how users of Pinterest begin to prefer your page over other peoples’ pages.
After you’ve been posting consistently for a while you should have amassed a large group of people that follow you. This is when you can become a salesman and actually begin moving products that are related to whichever category you want to get involved in, that you’ve been posting about for months at this point. If you manage to do all that and keep doing it consistently, there’s nothing that can stop you from taking over Pinterest.
]]>