Bundle Like a Boss: Everything You Need To Know About Creating Product Bundle

Product bundling is a great way to boost sales and profit as you are the only one offering that list to your customers. 

Creating an effective product bundle can be challenging, but convincing. Digital marketers not only have to understand their customer’s needs, but also ensure their inventory, profitability, and overall supply chain management. 

Before we dig into the details, let’s recall what actually bundle is. 

What is a Product Bundle?

In simple words, the product bundle is a grouping of individual products that can be sold separately but sold together, mostly at a discount price. 

It’s a fine way to promote impulse buying and increase your order value. The moment your customer is on a product page, you can suggest a relevant bundle that goes well with that particular. 

It works similarly as basic recommendations. In product bundling, every product you recommend should have some relation to the other product that is sold together. 

The knot here arises is, “why would anybody buy 2 products when you’re not sure whether he is going to finish his purchase of one item.” 

They will. Actually, they do.

When done correctly, your customers will become more interested because they're getting a deal, and your business will experience:

  • Increased average order value by selling more with fewer transaction costs. 
  • Uniqueness from your competitors and decrease in comparison shopping 
  • Gradual Boost in sales. 

Product bundling is all about leveraging on the customer's perception of saving, convenience and value - that makes your product bundle work effectively. 

How to create your product bundle?

Now that you are clear about what is a product bundle, it’s time to create your own product bundle.

Step 1: How To Name Your Offer 

You want your bundle to be liked by almost everyone. It happens sometimes the most clever collection of products will go to waste if not match your customer's search box. Name your bundle something that captures the entirety bundle and not just individual product.

The best practice is to start the title covering its main purpose. The most important should go at the beginning. For example, if it’s a health food bundle for youngsters that they can enjoy at parties - the key element here is “ Healthy snacks” - so you can lead with that and there are chances that you may attract people other than youngsters, Now Add value - “ Healthy Snacks Care Pack for Parties, Hike, Movie night, etc.” This will work for sure! 

One Poor Example of evergreen offer - Halloween Candy Basket.  The important word is not Halloween. The important world is candy… lead with the words Candy Basket… and then try to limit your market to one time of year.

Step 2: How To Price Your Product Bundle

While dealings online, pricing is the most significant decision to make.  You need to balance both the profitability and affordability of the items bundled together for the consumer.  It has to be cheaper than if bought each item individually, so this must be your first piece of analysis. 

First, you have to calculate the cost of the item you have purchased at. Then multiply that price by 2 to set your starting point. 

The cost must include everything the purchase, packaging and the cost of shipping. An example would be:

Cost of items = $20.00

Cost of packaging = $3.00

Shipping cost = $5.00

Total costs = $27.00 

Your Offer starting point  = Total cost x2 = $54

Step 3: How To Create Your Product Listing

The listing of your bundle is really important to its success.  

You need to make sure all the images used for product listing should be clear and the product description is optimized. Your images must clearly show the bundle components.  Layout each component in the bundle - making it clear what is included. 

While writing the bullet points for the listing, you must highlight the major benefit of the bundle. 

Give a clear image of the products for the consumer and the advantages of purchasing it.

Just go through this quick checklist:

  • Are these High-quality images? 
  • Does the title hold the main word?
  • Do your bullet points highlight the main benefits? 
  • Is the bundle description is well optimized with proper Keywords? 

All checked? 

Offering A Unique Bundle Will Own You The Buy Box 

After you successfully create a new bundled product listing in your product catalog, then do a product search that best fit your bundle.

If bundled correctly, you’ll notice that it’s successfully nestled in the Buy Box.

To keep up with this position consistently, you need to think of the products that when sold together make each other more attractive. 

For example, If people are willing to pay  £130 for one pair of shoes and £29.99 for a shirt when they were offered as individual items, they would pay just $149 for the items as a bundle! That’s £10 less than they would have paid altogether. 

Are Bundles Right For Your Business?

Offering a unique bundle on your eCommerce store will help differentiate you from your competitors, crease your average order value, and clear out aging inventory by encouraging your customers to buy more.

All you need to carefully consider these factors: customer demands, inventory levels, profit margin, and supply chain management. 

Bundling Quick Checklist

At the end here is a quick checklist that you must consider while creating a bundle 

  • Emphasize on saving - you bundle should benefit your customers with a cost-saving. However, it’s not necessary that the saving cost has to be huge, but should be noticeable. Make your shopper feel the bundle worth the price 
  • Check your stock – Before creating your bundles, check if you’ll be able to supply the possible bundle in demand. Even if one item from a bundle runs out, the whole bundle will be messed up. And make sure the product you choose to create a bundle must have a close relationship. 
  • Use Clear Product Images - to avoid any kind of confusion you must use high-quality clear images. 
  • Be vigilant of your profit margins –   want to be profitable with your bundle. Consider incorporating a really enticing free product with a good margin if you want to drive clear with huge price discounts. 
  • Test and measure performance – Keep proper track of your bundled product’s performance. Monitor closely if you’re really making good traction of the product bundle or not. Also, notice if there’s any kind of negative impact on other products.

In this article, we defined the three major steps to create and price your bundle. If you decide that product bundling is right for you, then you can design your bundle offer with us and present them in the most attractive way. Choose from our complete list of holidays and basic themes. 

Share your thoughts with us in the comment section. 

Have a Good Bundle Day!