E-commerce Email marketing agency
Email Cycle; A winning cycle for nurture & sales. Improve your reach and visibility all with Era Of Ecom email marketing. Free Consultation.
WE SPECIALIZE IN
Email Marketing has outpaced traditional methods of communication for brands to improve their reach & visibility.
However, as there can be endless email opportunities it is essential to keep low costs. Email marketing can only remain at a low cost and high ROI if the correct strategy is applied to each client's journey.
Email marketing dominates the industry with a relatively low cost & the highest ROI compared to all other channels. Segmentation & continuous optimization to engage & nurture clients keeps cost low & ROI high.
Our experts have mastered strategies for
- Abandoned cart
- Nurture series
- Post-purchase series
A strategic abandoned cart email series allows you to recover lost sales. Triggered emails based on product segmentation allows your business to save time & cost allowing you to maintain ROI efficiency.
Our abandoned cart series focuses on continuous optimization to maximize the potential sales.
We utilize a series of different strategies include:
- Showcasing credibility & trust
- Focus on specific product client is interested in
- Make the most brand & product loyalty
- Maintain long term connection
- Utilize social proof yo help first time visitors convert.
Businesses that excel that email marketing tend to generate 50% more sales from sales ready leads at a 33% lower cost.
Our nurture series utilize a series of A/B testing to find the winning combination for the highest open rate & CTR. Our optimization process includes testing for:
- Long vs. short
- Colour Psychology
- CTA Language
- Non-invasive sales language
- Soap opera series (story building)
Our value driven nurture series incorporate a series of different strategies while maintaining your brand tone & guidelines to build a strong long term relation.
Post-purchase series play a crucial role for main purposes:
- Continued sales & up-sells
- Building consumer loyalty
Post-purchase sales segments customers to build trust with the company and showcase new items, promos and more.
Our Approach to Email Marketing
Audit & Analyze
We audit your current flows, segmentations, open rates & CTR.
Build, Segment & Optimize
We created value driven emails based on your goal (nurture or sales) through segmentation, offer positioning, design & copyright.
OWe continue to create flows, segmentation & value based email to increase CTR and open rate to inspire action.