Email Cycle; A winning cycle for nurture & sales
WE SPECIALIZE IN
Email Marketing has outpaced traditional methods of communication for brands to improve their reach & visibility.
However, as there can be endless email opportunities it is essential to keep low costs. Email marketing can only remain at a low cost and high ROI if the correct strategy is applied to each client's journey.
Email marketing dominates the industry with a relatively low cost & the highest ROI compared to all other channels. Segmentation & continuous optimization to engage & nurture clients keeps cost low & ROI high.
Our experts have mastered strategies for
- Abandoned cart
- Nurture series
- Post-purchase series
A strategic abandoned cart email series allows you to recover lost sales. Triggered emails based on product segmentation allows your business to save time & cost allowing you to maintain ROI efficiency.
Our abandoned cart series focuses on continuous optimization to maximize the potential sales.
We utilize a series of different strategies include:
- Showcasing credibility & trust
- Focus on specific product client is interested in
- Make the most brand & product loyalty
- Maintain long term connection
- Utilize social proof yo help first time visitors convert.
Businesses that excel that email marketing tend to generate 50% more sales from sales ready leads at a 33% lower cost.
Our nurture series utilize a series of A/B testing to find the winning combination for the highest open rate & CTR. Our optimization process includes testing for:
- Long vs. short
- Colour Psychology
- CTA Language
- Non-invasive sales language
- Soap opera series (story building)
Our value driven nurture series incorporate a series of different strategies while maintaining your brand tone & guidelines to build a strong long term relation.
Post-purchase series play a crucial role for main purposes:
- Continued sales & up-sells
- Building consumer loyalty
Post-purchase sales segments customers to build trust with the company and showcase new items, promos and more.
Our Approach to Email Marketing
Audit & Analyze
We audit your current flows, segmentations, open rates & CTR.
Build, Segment & Optimize
We created value driven emails based on your goal (nurture or sales) through segmentation, offer positioning, design & copyright.
OWe continue to create flows, segmentation & value based email to increase CTR and open rate to inspire action.