Creative Ways To Engage Social Media Followers
Social media is a catalyst to boost your brand's growth. With the right campaign, you can build a community for your brand that knows you, likes you, and trusts you.
Creating a social media page takes only a few steps. However, engaging with the right audience, nurturing them, and converting them into brand-loyal customers can be tricky and time-consuming.
In today's blog, you'll get some tried and tested ways to engage social media followers.
Engage Your Audience
Remember, it's not only about your brand, but it's about the audience too.
Don't post stuff regarding your brand only, post updates that you think your audience may enjoy or feel connected to. Greet them for Christmas, Easter, Holi, Eid, and any other religious event.
It will build an emotional bond with your followers.
Spark a Discussion
It's great if you are responding to every comment with a Thanks or 🧡.
But that's a little dull?
Instead, ask for their opinions. Ask them what they think about the post, or something related to the topic. Adding emojis to your reply will be a cherry on top.
People hate bots. And if you start talking like one, your followers will soon disconnect with your feed. If you provide them with more human engagement, they will feel connected. It will help them form an emotional bond and share valuable feedback with you.
Get On The UGC Bandwagon
UGC is user-generated content. So, any post or material that customers share is considered as UGC. It's like getting a shoutout from your followers.
Why does it matter, you ask? It builds credibility.
Buyers often look at reviews before purchasing a product, and having multiple reviews on your feed can easily convince others.
A way to motivate your buyers into sharing their feedback is to offer rewards. You can set up rewards for whoever shares feedback with an image. And these rewards don't need to be complicated. A simple 5-10% discount can do the trick.
But it is a great way to increase engagement and get your social feed to gain traffic.
Run Contests Or Giveaways
You'll find it as a common trend amongst influencers and bloggers to run giveaways. Although it often gives the impression of them trying too hard - if you think about it, they are getting tonnes of engagement on their social platforms.
It is an exciting way of inviting followers and building up the community around your brand.
You can ask questions or create a poll. Have a countdown for FOMO. Have your followers engage their friends by tagging them. The list goes on.
Really, the only boundary here is your imagination. But running giveaways is amongst the most common ways to engage social media followers.
Out of so many ways to engage social media followers, having a regular posting schedule is something you can never go wrong with.
When you post once or twice every day, platforms notice your activity. And the way their algorithms are set increases the chance of the audience coming across your posts. This will not only increase the impressions from new audiences but will also increase followers.
Be a Trendsetter
To be in the public eye, you need to come up with new trends.
Let's take an example of the Coca-Cola company. We know they are giants, and we shouldn't ask you to compete with them. And we aren't.
They might have the winning formula - and you should use that in your store as well.
So, what did they do?
Recently, the audience was seen sharing their coke bottle's picture with hashtag #ShareACoke. Although this wasn't any contest or a giveaway, people enjoyed being a part of this campaign. They managed to amass a massive response from the public and quickly increase their sales.
Be At The Right Time Of The Day
Know at which part of the day is your target audience most active and give you the highest engagement.
You can figure that out by posting at different intervals and compare the engagement rate. Some platforms also provide their own analytics, which you can use to post at the best time.
Have An Eye-Catching Design
Be a little creative with your posts. Let the users be drawn in with the design before you deliver your message.
A good or unique design often leaves an everlasting impression for your followers. Wanting them to come back.
If you remember some ads more than others - well, think about them. Did they have a catchy tune? Did they have beautiful imagery? Or was it that they were so wacky that you couldn't help but notice them.
Remember, they did their job. Use the tactics to gather and engage your audience.
Although there are many ways to engage social media followers, we compiled a few of our favourite ones. If you want to get in-depth knowledge about engaging followers on social media, or you want to beat your competitors, then you can enroll yourself in courses that are led by experts in this field.