facebook pixels

How Many Facebook Pixels Can You Have?

Pixel is a cookie that Facebook leaves in the browser to detect the behavior of the user. The pixel collects data to track conversions from Facebook Ads, so you can optimize them, target audience for future ads, and remarket to prospects that are coming to your site.

Initially, every Facebook ad account has only one Pixel, and this Pixel can be installed, and later you can track those websites separately. However, you keep using the same code associated with your ads account. 

Can you use Facebook pixel on multiple websites? How many Facebook Ad pixels do you need? How many Facebook pixels can you have? These are common questions store owners have they talk about pixels.

The answer: You can make up to 100 Facebook pixels in your business manager; however, since you only need ONE Facebook pixel for your business, making others serves no benefit. 

We know there are other questions you might have, so we decided to answer a few of them. We will go over the nuances with pixel’s standard events, when do you need more pixels and how to create them. 

If you have other questions, please drop us a message and we would love to answer them for you. 

When Do You Need Only ONE Facebook Pixel?

Every Facebook Ad Accounts receives one pixel in the beginning. You can create as many pixels in the Business Manager as you want. There is no compulsion to be stuck with one. However, it is imperative you understand the multiple factors that you need to consider before you set up other pixels.

Reasons why you only need one Facebook pixel: 

  • Simplify ad creation - if it is all a bit new and you don’t want to get confused over which pixel to optimize around. 
  • Seasoning your pixel - a pixel with access to more data will “learn” faster and yield better results.
  • Maximise retargeting - if you don’t split your audience into smaller segments, you can maximise retargeting.

When do you need multiple Facebook pixels?

If you want to segment your audience on the basis of their interests, it is preferable to have multiple pixels. That way you can optimize conversions by knowing the type of niche interested audience purchasing your products or opting in your landing page.

This way, Facebook keeps track of your site’s visitors and customers. When you show your ads on Facebook, you can restrict it to the audience that will take action you are optimizing around and the targeting parameters you have set up.

If you have different set of audiences, you can either:

  • Make a new Facebook ad account to divide the ads and the pixel data at once. Or,
  • Set up a new Facebook pixel and select it when setting up the ad. 

Can You Use The Same Facebook Pixel On Multiple Websites? 

It is not recommended to use 1 Pixel at multiple websites, You can do it but it is not recommended as you will not be able to track which website has triggered your ad campaign sale or any of the reporting for that matter.

When running ad accounts for your clients, you should never put all the ads in one account, because you are putting all the ads in that account at risk if the account gets shut down. You should run ads on different accounts or use the ad accounts of your client. 

Making additional Facebook pixels

Business Manager is the best tool to make any number of pixels and assign them to ad accounts. You can have 1 ad account with multiple pixels as well, however, the best practice is to have 1 pixel per ad account.

You can also create pixels in the Events Manager section of the Ads Manager, and assign it to the people you want to share access with for using them in ads.

Remember, for retargeting, you need a base audience; irrespective of which pixel has that audience. Retargeting can be done inside the same pixel as well as getting data on a separate pixel, dedicated for retargeting only.

Conversion tracking

We all know by now that you can track your site visitor’s actions through a Facebook pixel. This is called conversion tracking. Tracked conversions appear in the Facebook Ads Manager and Analytics dashboard. There, you can analyze the effectiveness of your conversion funnel and calculate ROI.

There are three ways to track conversions from Facebook pixel

1. Standard Events
2. Custom Events
3. Custom Conversions

Standard Events

They are predefined visitor actions that correspond to conversion related activities commonly performed by them, for example, searching, viewing, or purchasing a product. Standard events support parameters with which you can include additional information about an event such as numbers of products purchased, their categories and IDs. 

Custom Events

If the predefined standard events do not cover all your needs, you can define custom events for your custom audiences, and track them for ad optimization. Custom events also support parameters which you can include to provide additional information about the events. 

Custom Conversions

After a pixel loads, it automatically calls fbq('track', 'PageView') to track PageView standard events. PageView standard events record the referrer URL of the page that triggered the function call. 

Once tracked, custom conversions can be used to define custom audiences, refine the ones that rely on standard and custom events, and optimize your ad campaigns. 

I think we covered a lot of questions store owners have when it comes to Facebook pixels, and then some. But, we are sure there are plenty of other questions you might have. We would love it if you share them with us, so we can answer them for you.