More than likely, the company at which you work uses social media in order to get ahead of the competition and stay ahead. Dominating social networks such as Twitter, Facebook, Instagram, Quora, and Pinterest is, in fact, the only way for these large companies that work in E-Commerce to even survive.

All of that raises the question for us, and that question is how do they do it? What are their methods, and how can you emulate them?

Well first and foremost, in order to dominate different sectors of a social media site, you first need to pick a site and then divvy up the sectors. If we take Pinterest for example, there are more than a hundred thousand niches for you to choose from. In order to dominate Pinterest, you first need to dominate one of those niches. In order to break this down for you, let’s also break down the top niches on Pinterest.

 

Travel  

Unsurprisingly, the first category that comes up on Pinterest as one of the most popular, is travel. Travel is popular because there are so many beautiful places around the world and people, in general, want to get to see them. But how come all of this fits onto Pinterest and not something like Youtube or Google Images where you’re able to see more?

The reason Pinterest is the perfect platform to pitch travel is that it has nearly 10 million users who are solely dedicated to travel. This is then taken advantage of by travel agencies and other companies like them, and they all advertise on Pinterest. So most of the posts you see are in fact ads calling out to you, offering you great trips without you even knowing.

The way to dominate this niche is like with all the rest. Blending in with the rest of the companies, and begin posting. Start setting yourself apart slowly by figuring out your own tone and inflection, and stay consistent. Make sure your posts are value-filled, and you’ll be having a hard time avoiding growth.

 

Health and Wellness

 

The next biggest thing on Pinterest is a part of the whole self-healing and wellness movement. This is again, unsurprising, seeing as how people in the modern age are becoming aware of the numerous toxins, additives and unnecessary chemicals they are exposed to on a day to day basis. How come such a trend is taking over Pinterest you ask?

Well, the answer lies in the users again. Over the last year, search for health terms on Pinterest increased by 500%. Following this huge increase in interest and demand, smart businesses decided to start pitching their products on Pinterest. Again, it’s a super simple process of seeing where the traffic is headed, and intercepting it on the way with your own website, page, or product.

The way of dominating this market would be similar to the previously mentioned one. You need to blend in at first and start separating yourself from the crowd. As you keep posting value-filled posts, eventually, your page will begin to grow. This is when you start adding your own products to the line up to be able to make some profit for yourself.

DIY Projects

Moving on with the big trends, coming up next is DIY Projects. DIY stands for Do It Yourself, and these sorts of projects became responsible for over 83% of home-related searches on Pinterest. All this shows is that over the last few years, the popularity of such projects has been mounting ever so slowly.

Those tangentially related to the home renovation business who saw this and acted quickly became a part of the wave that rose everyone to the top. Businesses just decided to start posting home renewal tips, or interior decorating rules in order to become a part of the growing popularity, and they succeeded! Now it’s their posts that shine on the top of Pinterest when you look for home-related DIY projects.

If you want to dominate this niche, you have to go about the same route. Start posting things about DIY projects on the level of home renovation. Make sure your posts begin to stand out and are filled with valuable information. As you keep doing that consistently, you will be able to actually sell products for these DIY products off of your own page, that you are dominating through Pinterest.

Beauty

The only surprising thing about our next category is that it isn’t more popular. Beauty has always been a staple of society as a whole, forget Pinterest or websites or even the internet itself. Beauty has always been around and it has been praised. So in the modern-day and age, what is its place on Pinterest?

Since beauty became one of the categories that surged ahead on Pinterest, with topics on beauty getting search results boosted by over 400%, people started thinking it would be a good idea to start selling products through Pinterest. And those people were right. That’s really all there is to it behind the huge makeup and beauty boom on Pinterest over the last couple of years. Companies can post simple style tips that work as methods to capture leads and eventually convert them to full-time customers.

Dominating the beauty category can be a challenge since it’s so saturated, but the ways to do it are again the same. However, for a more saturated category, you will need to be pumping out value-filled content in order to wash out all your competitors. When your value-filled posts finally begin pulling some traction, you can begin selling your own beauty products.

Conclusion

The conclusion we come to after taking a quick look at the top categories for Pinterest and how to dominate them is that in order to dominate a category on Pinterest one needs to beat the others at their own game. You need to start posting, have value in your posts so people actually feel like they’re being provided something with some worth. That’s how users of Pinterest begin to prefer your page over other peoples’ pages.

After you’ve been posting consistently for a while you should have amassed a large group of people that follow you. This is when you can become a salesman and actually begin moving products that are related to whichever category you want to get involved in, that you’ve been posting about for months at this point. If you manage to do all that and keep doing it consistently, there’s nothing that can stop you from taking over Pinterest.