YouTube vs. Facebook - The Advertisement War Has Begun

YouTube vs. Facebook - The Advertisement War Has Begun

While there are hundreds of different marketing tactics, you want to stick with social media advertisements - because of the consistent sales it brings.  

Regardless of the social channel - Video ads are HOT!

If you look back in history, television was the first medium that brought video advertisements to live. Many businesses have experienced an extreme boost in sales after people start recognizing them from video ads. 

Then, with the advent of the Internet, advertisements took a whole new look. Brands started pitching their audience by storytelling and educating their customers with the help of content marketing. Then began a battle of winning consumer trust and loyal building relationships. 

The rise and rise of video advertisements from ages have no sign of slowing. The video has represented 71% of all consumer-based Internet traffic by 2019 and is expected to rise to 86% by 2021. 

By looking at these stats, it is clear that video ads will continue to be a significant part of thriving digital marketing strategies for the foreseeable future. 

The two best places to invest your video ad money are none other than YouTube and Facebook.

If you look at the basic concept behind YouTube, people usually go there to do something specific. But on Facebook, people scroll through the newsfeed until something catches their eye.

Misunderstanding about the YouTube views

If you look at the stats, you will find that the average views Facebook video dives are more than 80 billion, where on YouTube, the number is 4 billion. 

Facebook is a clear winner! 

But wait... 

Do you know? 

After 3 seconds of the video, Facebook counts it as a view, whereas YouTube counts a view after 30 seconds.

If you look at the average time spends, you might be shocked to hear that the user spends 42 minutes per sitting on YouTube.

YouTube Vs. Facebook 

For some real results, Era of com has spent an equal amount on both the platforms that are $768 on Facebook and €690 on YouTube. 

The results revealed that Facebook succeeded in achieving a link click-through rate of 0.31%, while YouTube ads led to 0.41%, which is ten base points higher.

That clearly indicated a larger number of people clicked on our YouTube ads rather than on Facebook ads. 

YouTube ads generated more traffic than Facebook for similar ads spent.

As you can see, a clear win of YouTube in terms of views, click, and free trails as compared to Facebook ads. 

When we compared the trail cost, the results were not that shocking; YouTube just cost $32.43, where Facebook cost $67.56. 

YouTube ads traffic succeeded in converting 66% trails, better than the traffic concerning Facebook ads.

When the results are analyzed, the YouTube ad showed 99% statistical significance. 

Reasons YouTube Ad Performed Well

YouTube ads were better than Facebook ads for several different reasons, the two main reasons are:

  1. The cost per view is lower on YouTube than on Facebook ads, although YouTube only counts views where people watched for more than 30 seconds, while on Facebook, that number is 3 seconds.
  2. YouTube ads have a higher CTR, which was a plus point over Facebook ads.

Perks of Advertising on YouTube 

Before you decide advertising on YouTube is not a good fit for you, have a quick look at the perks YouTube provides; 

  • Tremendous Reach - YouTube is the second most visited site after Google. Almost one-third of Internet users watch nearly five billion videos a day. These figures are assumed to continue to grow. For this reason, YouTube offers a great opportunity for your message to reach millions of people who all have the potential to become your customers.
  • Greater Time Spend  - Compared to other social networks, YouTube users tend to spend more time on the platform. This is ideal for small companies who want to attract more attention to their advertising. In particular, on mobile devices, YouTube indicates that the average duration of a sitting is more than 42 minutes.
  • Cost-Effective - You might be worried about how much running a YouTube will cost you? Well, YouTube will charge you according to your ad view. When watching a video on YouTube, have you ever seen a button that says "Skip Ad"? If so, you may be worried about paying on-demand, when the user hasn't seen all of your ads. But that's not the case - YouTube doesn't take the advertiser in the first five seconds. 
  • Track and Measure - You can track the success of the video digitally using the clicks and ask your customer service representatives to ask where the consumer heard about your product or service. YouTube lets you see when someone has given up watching your video, as well as when people have watched it more often, all with YouTube Analytics.                                                                                              
  • The only obstacle YouTube advertiser face is creatives - Learn how to make winning ad creative 

    Once you overcome this barrier, the audience is all yours. Nothing can stop you from being recognized. 

    Golden YouTube Sucess Tips 

    No matter what type of ad you are creating, keep these tips in your mind; 

    • Keep it short (30 - 60 second)
    • Make them feel the pain points of the problem you solve and then inspire them with the perks of your product.
    • Make it a problem solver, not a commercial of your product. 
    • Do something exciting and unique. You can copy structure but not content.

    Now, it's your turn to try it out and let me know how you do.